Responsibilities
- Develop and execute a strategic, disruptive global brand marketing blueprint
- Lead brand relevance and execution in new markets
- Lead global brand partnerships strategy and manage high-impact collaborations
- Develop and oversee the global marketing strategy across regions
- Collaborate with regional directors to execute brand strategy and initiatives
- Champion social-first and digital-first marketing
- Build and engage communities to drive loyalty and advocacy
- Lead influencer and athlete marketing
- Oversee global events, activations, and experiential marketing
- Partner with creative, PR, and media teams on global brand storytelling
- Collaborate with product, design, and innovation teams on cycling gear
- Align with commercial, digital, and product teams to maximise return on investment
- Monitor and analyse key performance metrics
- Build, mentor, and lead a high-performing global brand marketing team
Requirements
- Proven track record of driving global brand growth and cultural relevance
- Expertise in social-first marketing, influencer and athlete partnerships, and community building
- Understanding of storytelling, activations, and digital marketing
- Commercially savvy with data-driven decision-making
- Strong cross-functional collaboration across marketing, product, commercial, and digital strategies
- Resilience and ability to thrive in a fast-paced, high-growth environment
- Ability to work in small, dynamic teams
- Optimism, drive, and a sense of humour
Core Competencies
Demonstrates expertise in developing and executing global brand marketing strategies, with a strong focus on social-first marketing, influencer partnerships, and community engagement. Proven ability to lead cross-functional teams and drive brand growth through data-driven decision-making and innovative storytelling.
Highest-signal resume keywords
- Global Brand Marketing Strategy
- Social-First Marketing
- Influencer Partnerships
- Community Building
- Cross-Functional Collaboration
Hard Skills
- Brand Strategy Development
- Digital Marketing
- Performance Metrics Analysis
- Event Management
- Data-Driven Decision Making
Soft Skills
- Resilience
- Collaboration
- Optimism
- Drive
- Sense of Humour
Industry Keywords
- Brand Growth
- Cultural Relevance
- High-Impact Collaborations
- Experiential Marketing
- Global Partnerships
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Head of Brand Marketing employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
