At a Glance
- Tasks: Lead the affiliate strategy and execution at Somerce, driving GMV through creator partnerships.
- Company: Join a dynamic team at Somerce, a leader in affiliate marketing.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Build a high-performing team and foster a culture of ownership and excellence.
- Why this job: Shape the future of affiliate marketing and work with top TikTok creators.
- Qualifications: Proven experience in managing affiliate programmes and strong TikTok network.
The predicted salary is between 60000 - 80000 £ per year.
Own the affiliate function at Somerce - strategy, execution, team and results.
Define how affiliates are used to drive GMV across our client portfolio.
Build scalable affiliate frameworks that work across categories, price points and campaign types.
Set the standard for how we brief, manage and optimise creator relationships.
Stay ahead of TikTok Shop affiliate mechanics, platform updates and best practices.
Build and manage a high-performing roster of TikTok creators across beauty, fashion, lifestyle and FMCG.
Develop tiered creator strategies - from nano and micro through to macro and mega - matched to each client's goals.
Own outreach, negotiation and onboarding for new affiliate creators.
Build genuine, long-term relationships with top-performing creators and talent management.
Identify emerging creators early and bring them into client programmes before the competition does.
Plan and execute affiliate activity around key retail and trading moments.
Align affiliate strategy tightly with trading calendars, promotions and GMV targets.
Work with account teams to ensure affiliate activity supports broader client growth plans.
Manage commission structures, incentive mechanics and deal terms to maximise ROI.
Monitor affiliate performance daily - GMV, views, conversion, commission efficiency.
Identify top-performing creators and double down; identify underperformers and act quickly.
Use data to continuously refine creator selection, brief quality and incentive structures.
Report on affiliate performance to clients and internal stakeholders with clarity and insight.
Set GMV targets for the affiliate channel and own delivery against them.
Build and lead a team of Affiliate Managers and Executives.
Set clear expectations and develop your team's skills in creator management, negotiation and performance analysis.
Review creator briefs and outreach before they go out - quality sits with you.
Create a high-ownership, high-output team culture that mirrors Somerce's wider values.
Requirements
- Proven experience owning an affiliate or creator programme at scale.
- Deep understanding of TikTok Shop affiliate mechanics - how commissions work, how to structure deals, how to drive GMV.
- Strong network within the UK TikTok creator ecosystem, or a track record of building one quickly.
- Commercially minded - you think in GMV and ROI, not just follower counts.
- Experience managing and developing a team.
- Data-literate: comfortable pulling performance reports and making decisions from them.
- Background in beauty, fashion, lifestyle or FMCG affiliate or influencer marketing (Desirable).
- Experience working within or alongside a social commerce or performance agency (Desirable).
- Familiarity with live commerce and how affiliates can be activated around it (Desirable).
- Existing relationships with talent agencies or creator management companies (Desirable).
