- Plan, implement, and optimise Paid Social campaigns across Meta and TikTok
- Test and launch new Paid Social platforms to reach new audiences and drive incremental gains
- Monitor and optimise campaigns against ROAS, MOAS, FOV, FYV, and CPA
- Develop channel testing frameworks and partner with Econometrics, MarTech, and Insights teams
- Pull data for daily, weekly, and monthly creative and performance reports
- Track and analyse campaign performance with management, Insights, and Econometrics teams
- Manage creative assets with channel owners, Digital Campaign, and in-house creative teams
- Understand customer segments to acquire and retain priority segments
- Support wider Digital Marketing tasks, including raising POs and invoicing
Requirements
- Proven hands‑on experience managing and optimising significant budgets across Paid Social
- Agency or in‑house experience acceptable
- In‑platform set‑up experience essential
- Strong understanding of trading KPIs: CPA, ROAS, CPC, CTR, CPM, conversion rate, and margin
- Data‑driven with strong analytical and problem‑solving skills
- Excellent communication skills and ability to build productive relationships across the organisation
- Curious and eager to learn, keeping up to date with industry trends and news
- Proficiency in Excel / Google Sheets
Core Competencies
Demonstrates expertise in planning, implementing, and optimizing Paid Social campaigns across platforms like Meta and TikTok, with a strong focus on data analysis and performance metrics. Proficient in managing budgets and collaborating with cross‑functional teams to drive campaign success.
Highest‑signal resume keywords
- Paid Social Campaign Management
- Budget Optimization
- Data Analysis
- KPI Monitoring
- Communication Skills
Hard Skills
- Campaign Optimization
- In‑Platform Set‑Up
- Performance Reporting
- Analytical Skills
- Problem‑Solving
Soft Skills
- Excellent Communication
- Relationship Building
- Curiosity
Industry Keywords
- ROAS
- MOAS
- CPA
- CPC
- CTR
- CPM
- Conversion Rate
- Margin
Tools & Technologies
- Meta
- TikTok
- Excel
- Google Sheets
#J-18808-Ljbffr
Senior Paid Social Executive in Hatfield employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
