- Own the marketing operations function end to end
- Maintain direct accountability for demand generation outcomes delivered through an external agency
- Design, build, and maintain HubSpot automations across the full funnel
- Own the marketing side of the HubSpot-Salesforce integration and partner with RevOps on data consistency
- Manage UTM tracking, forms, lead capture, and GA4 analytics
- Define audience segments, channel mix, messaging priorities, and demand generation targets
- Own lead scoring and nurture from first touch to sales-ready
- Review and approve agency campaign plans and monitor MQLs, pipeline contribution, and cost per lead
- Build weekly, monthly, and quarterly leadership reports on pipeline contribution, channel ROI, and MQL-to-SQL conversion
- Diagnose funnel friction across data, campaigns, lead routing, and system behavior
- Manage concurrent workstreams, triage requests, manage vendors, and track marketing budget spend
Requirements
- Proven experience across marketing operations and demand generation
- Strong HubSpot capability, including building, auditing, and maintaining complex workflows, lifecycle programmes, and lead scoring models
- Solid working knowledge of Salesforce CRM
- Ability to own the marketing side of the HubSpot-Salesforce integration
- Analytical, diagnosis-led mindset using funnel data and attribution to identify root causes
- Experience managing agency relationships and holding partners accountable to reporting standards, data quality, and pipeline targets
- Strong project management skills
- Ability to run multiple workstreams simultaneously and set realistic stakeholder expectations
- Experience with ABM programmes and campaign personalisation in HubSpot (bonus)
- Curiosity about AI and emerging martech, with experience leading tool adoption across a team (bonus)
- Track record of building marketing processes and documentation enabling self-service (bonus)
Core Competencies
Demonstrates expertise in marketing operations and demand generation, with a strong focus on HubSpot and Salesforce integration. Capable of managing complex workflows, analyzing funnel data, and optimizing lead scoring and nurturing processes.
Highest-signal resume keywords
- Marketing Operations Management
- HubSpot Automation Development
- Salesforce CRM Integration
- Demand Generation Strategy
- Project Management
ATS Optimization Keywords
Hard Skills
- Demand Generation
- Lead Scoring
- Funnel Analysis
- Campaign Management
- Data Attribution
- Workflow Auditing
- Marketing Process Documentation
- UTM Tracking
- GA4 Analytics
- ABM Programmes
Soft Skills
- Analytical Mindset
- Stakeholder Management
- Curiosity About AI
- Vendor Management
- Communication
Industry Keywords
- Marketing Operations
- Lead Generation
- Campaign Personalization
- Data Quality
- Pipeline Contribution
Tools & Technologies
- HubSpot
- Salesforce
- GA4
- Marketing Automation Tools
- Reporting Tools
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Growth Marketing Operations Manager employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
