- Develop and deliver training sessions for new starters and experienced sales teams
- Coach sales representatives on call structure, objection handling, rapport building and closing techniques
- Listen to calls, identify patterns and turn insights into actionable improvements
- Create scripts, talk tracks and playbooks
- Lead roleplays, workshops and 1:1 coaching sessions
- Use performance data, CRM and dialler systems to improve training outcomes
- Accelerate onboarding and help new starters reach competency faster
- Work closely with sales leadership to improve team performance
Requirements
- Strong background in appointment setting, SDR or outbound sales
- Proven experience coaching or developing sales teams
- Deep understanding of cold calling psychology and conversational selling techniques
- Ability to turn top performer behaviour into simple, repeatable frameworks
- Confidence delivering group training and 1:1 coaching
- Data-driven mindset
- Comfortable using CRM and dialler systems to track performance and identify opportunities
Core Competencies
Demonstrates expertise in developing and delivering training programs for sales teams, with a focus on coaching techniques, performance data analysis, and effective use of CRM and dialler systems to enhance sales outcomes.
Highest-signal resume keywords
- Coaching Sales Teams
- Cold Calling Psychology
- CRM Proficiency
- Data-Driven Mindset
- Training Development
ATS Optimization Keywords
Hard Skills
- Appointment Setting
- Outbound Sales
- Conversational Selling Techniques
- Call Structure
- Objection Handling
- Rapport Building
- Closing Techniques
- Performance Data Analysis
- Script Creation
- Framework Development
Soft Skills
- Confidence in Group Training
- 1:1 Coaching Skills
Tools & Technologies
- CRM Systems
- Dialler Systems
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Sales Trainer in Glasgow employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
