- Develop brand identities for rebrands and net-new creations, from visual identity through to guidelines
- Produce paid ad creative and social media graphics across multiple brands and formats
- Design campaign artwork from brief through to final deliverable
- Create trade marketing materials, including POS, shelf talkers, sell sheets, and retailer assets
- Design reports, presentations, and pitch decks
- Work within brand guidelines and maintain consistency across touchpoints
- Manage time and deadlines across multiple brands simultaneously
- Contribute a point of view focused on outcomes, not just outputs
- Plug into projects as briefs arise and support work during a Senior Designer's short-term maternity leave
Requirements
- Adobe Creative Suite proficiency; Illustrator, Figma and InDesign are non-negotiable
- Working knowledge of print production, including bleed, cutter guides, safe zones, and colour profiles (CMYK vs RGB)
- Strong eye for typography, including kerning, tracking, leading, and type pairing
- Canva fluency for fast turnaround assets
- Portfolio or selection of work samples required; applications without a portfolio will not be progressed
- Portfolio ideally demonstrates experience in FMCG, F&B and challenger brand spaces
- Keen interest or demonstrable experience in Premiere Pro / After Effects desirable but not essential
- Ability to take feedback and push back when appropriate
- Flexibility to pick up work mid-project, quickly understand brands, and manage briefs of varying sizes and outputs
Core Competencies
Demonstrates expertise in developing brand identities and creating visual assets across various formats while adhering to brand guidelines. Proficient in Adobe Creative Suite and capable of managing multiple projects with a strong focus on typography and print production.
Highest-signal resume keywords
- Adobe Creative Suite Proficiency
- Print Production Knowledge
- Strong Eye For Typography
- Canva Fluency
- Portfolio Demonstrating FMCG Experience
Hard Skills
- Brand Identity Development
- Campaign Artwork Design
- Trade Marketing Material Creation
- Report Design
- Presentation Design
- Pitch Deck Design
- Visual Identity Guidelines
- Typography Skills
- Print Production Techniques
- Asset Creation
Soft Skills
- Time Management
- Flexibility
- Ability To Take Feedback
- Collaboration
- Outcome-Focused Mindset
Industry Keywords
- FMCG
- F&B
- Challenger Brands
- Visual Identity
- Brand Guidelines
Tools & Technologies
- Adobe Illustrator
- Adobe InDesign
- Figma
- Canva
- Adobe Premiere Pro
- Adobe After Effects
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Freelance Designer employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
