Lead the execution of email marketing, retention, and growth campaigns for Who What Wear UK and Marie Claire UK
Manage day-to-day email marketing operations across both brands
Build and schedule newsletters and dedicated sends
Produce weekly performance reports
Coordinate with internal and external teams for timely campaign delivery, including third-party partnerships
Own and optimise newsletter and partnerships referral channels
Drive traffic, affiliate revenue, subscriber engagement, and loyalty
Share key performance insights and provide data context in weekly meetings
Collaborate with the Managing Editor on newsletter strategy
Scale email marketing campaigns
Plan targeted email distribution strategies for major brand moments
Requirements
- Over three years' experience in email marketing, including segmentation, automation and customer journeys
- Experience using ESPs such as Sailthru, Klaviyo, Selligent, or similar platforms
- Solid understanding of HTML for email and basic knowledge of CSS
- Proficiency in Google Analytics, including building and analysing custom reports
- Skill in using project management tools such as Asana, Trello, or Monday.com
- Proficiency in Microsoft Excel, Adobe Creative Suite, and Google Workspace
- Experience adapting strategy and working in an agile manner
- Proven contribution to ideation, launch, and execution of multi-stage email marketing campaigns
- Experience in publishing and/or with fashion and beauty brands is a plus, but not necessary
Core Competencies
Demonstrates expertise in email marketing strategy, execution, and optimization, with a strong focus on data analysis and performance reporting. Proficient in using email service providers and project management tools to drive subscriber engagement and revenue growth.
Highest-signal resume keywords
- Email Marketing Strategy
- Segmentation And Automation
- Google Analytics Proficiency
- Experience With ESPs
- Project Management Tools
Hard Skills
- Email Marketing
- Segmentation
- Automation
- HTML For Email
- CSS
- Google Analytics
- Microsoft Excel
- Adobe Creative Suite
- Google Workspace
- Multi-Stage Campaign Execution
Soft Skills
- Collaboration
- Communication
- Agile Methodology
- Data Analysis
- Performance Reporting
Industry Keywords
- Email Marketing Campaigns
- Subscriber Engagement
- Affiliate Revenue
- Fashion And Beauty Brands
- Publishing
Tools & Technologies
- Sailthru
- Klaviyo
- Selligent
- Asana
- Trello
- Monday.com
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Email Marketing Manager employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
