- Own the end-to-end delivery and performance of CRM campaigns, newsletters and customer lifecycle journeys
- Plan, build, QA and deploy email communications across multiple brands
- Manage CRM calendars, coordinating activity across a diverse portfolio and balancing competing priorities
- Analyse the effectiveness of newsletters and automated journeys, identifying opportunities to improve, consolidate or retire activity
- Develop and execute testing and optimisation plans to improve engagement, retention and commercial performance
- Use segmentation, personalisation and automation to deliver relevant customer experiences
- Turn campaign data into actionable insights and recommendations for stakeholders
- Help customers better understand and experience the value of their subscriptions
- Support the development of engaged communities around publications through effective CRM strategies
- Collaborate with marketing, brand and commercial teams to ensure customer communications are aligned and impactful
- Maintain high standards of quality, accuracy and CRM best practice through thorough QA processes
Requirements
- Proven experience delivering CRM, email marketing and customer lifecycle campaigns
- Hands-on experience with a CRM platform such as HubSpot, Iterable, Braze or similar; previous HubSpot experience isn't essential
- Strong understanding of customer segmentation, personalisation, automation and lifecycle marketing
- Experience using data and customer insights to inform decisions and improve performance
- Knowledge of email best practice, including deliverability, compliance, contact frequency and customer experience
- Experience running A/B tests and implementing learnings to optimise future activity
- Excellent analytical and problem-solving skills
- Strong stakeholder management and communication skills
- Exceptional attention to detail
- Ability to effectively manage multiple projects and priorities in a fast-paced environment
- Curious and analytical, with the instinct to dig into why performance has changed and turn that understanding into action
- Confident asking questions, challenging requirements and constructively pushing back when there's a better approach
- Proactive, collaborative and customer-focused approach
- Experience using reporting and visualisation tools such as Looker would be beneficial but is not essential
Core Competencies
Demonstrates expertise in CRM campaign management, email marketing, and customer lifecycle strategies, with a strong focus on data analysis and performance optimization. Proficient in leveraging segmentation, personalization, and automation to enhance customer engagement and retention.
Highest-signal resume keywords
- CRM Campaign Management
- Email Marketing
- Customer Segmentation
- Data Analysis
- A/B Testing
ATS Optimization Keywords
Hard Skills
- CRM Campaign Management
- Email Marketing
- Customer Lifecycle Marketing
- Data Analysis
- Segmentation
- Personalization
- Automation
- A/B Testing
- Performance Optimization
- Email Best Practices
Soft Skills
- Analytical Skills
- Problem-Solving Skills
- Stakeholder Management
- Attention to Detail
- Communication Skills
Industry Keywords
- CRM Best Practices
- Customer Experience
- Engagement Strategies
- Retention Strategies
- Quality Assurance
Tools & Technologies
- HubSpot
- Iterable
- Braze
- Looker
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CRM Specialist in Dundee employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
