Director, SEO

Responsibilities

• Lead, coach, and scale a high-performing team of SEO/AEO associates responsible for day-to-day execution.
• Set priorities and oversee delivery of SEO/AEO initiatives across on-page, technical, and off-page workstreams in partnership with Global Marketing and key stakeholders.
• Influence product, IT, and content roadmaps to prioritise SEO/AEO impact and drive enterprise adoption.
• Develop and deliver executive-level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendations.
• Define and lead Gartner’s SEO/AEO strategy aligned to business priorities.
• Lead the adoption and scaling of AEO best practices and frameworks.
• Identify and prioritise opportunities to increase search visibility, traffic quality, and conversion efficiency.
• Own SEO measurement strategy, including reporting, dashboards, performance tracking, technology stack and adoption of new tools or automations.
• Partner with analytics to ensure data accuracy, integrity, and scalability of measurement and translate data into actionable insights.
• Establish measurement frameworks for SEO and AEO, including emerging AI visibility metrics and deliver regular reporting on performance.

Requirements

• 10+ years of SEO experience, with ownership of strategy, execution, and performance in enterprise environments.
• 5+ years of experience leading and developing high-performing SEO or digital marketing teams.
• Proven success driving measurable organic growth tied to business outcomes (e.g., traffic, conversion, pipeline, revenue).
• Deep expertise in technical SEO, search algorithms, and modern SERP and AI-driven search features.
• Experience with AEO/GEO concepts, including optimising for AI-generated answers, conversational search, and entity-based discovery.
• Advanced analytical capabilities, with experience building measurement frameworks and delivering executive-level insights.
• Proficiency with SEO and analytics platforms (e.g., BrightEdge, Ahrefs, STAT, Google Search Console, GA4).
• Familiarity with HTML/CSS and technical SEO fundamentals, including site architecture and structured data.
• Strong leadership, communication, and influencing skills, with the ability to drive alignment across senior stakeholders.