Director of Social, Commercial Content

• Own branded content performance across Pubity Group's pages
• Maintain content quality and develop new formats and placements with editorial
• Monitor performance trends and use insights to shape content creation
• Build and lead a global Social Activation team across time zones
• Set team goals, support development, and build independent operating processes and tools
• Run weekly branded campaign feedback sessions and monthly sessions with the wider commercial function
• Align editorial and commercial teams on performance, changes, and priorities
• Work with the data team to develop branded products from performance signals
• Manage the Ad Calendar and commercial workflows
• Ensure advertising policies are respected and deadlines are met
• Collaborate with Brand Strategy and Show Development to improve market offerings

Requirements

• Experience leading social or branded content teams
• Deep understanding of performance drivers on Facebook, Instagram, TikTok, and YouTube for branded and editorial content
• Ability to critically analyze data and turn it into actionable creative and commercial direction
• Proven track record of building and leading creative teams across time zones
• Ability to set clear goals, provide direct feedback, and create accountability without micromanaging
• Experience managing content pages or accounts at scale
• Comfort working alongside sales and client services
• Experience running campaign reporting and performance reviews for brand partners

Ability to brief clearly, present confidently, and write effectively

Experience building knowledge-sharing functions, including training sessions, performance debriefs, and feedback frameworks

Core Competencies

Demonstrates expertise in leading social and branded content teams, with a strong focus on performance analysis across platforms like Facebook, Instagram, TikTok, and YouTube. Capable of developing creative strategies and managing content workflows while ensuring alignment between editorial and commercial teams.

Highest-signal resume keywords

• Social Content Leadership
• Performance Analysis
• Creative Team Management
• Campaign Reporting
• Content Strategy Development

Hard Skills

• Branded Content Performance
• Data Analysis
• Content Management
• Performance Drivers
• Campaign Reporting

Content Creation

Goal Setting

Feedback Frameworks

Training Session Development

Advertising Policy Compliance

Soft Skills

• Direct Feedback
• Accountability
• Collaboration
• Effective Communication
• Confidence in Presenting

Industry Keywords

• Social Activation
• Branded Content
• Editorial Content
• Market Offerings
• Performance Trends

Tools & Technologies

• Ad Calendar
• Commercial Workflows