At a Glance
- Tasks: Create and implement marketing strategies to boost customer engagement in schools.
- Company: Join a dynamic team focused on transforming education through innovative marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a passion for education and impactful projects.
- Why this job: Make a real difference in education while developing your marketing skills.
- Qualifications: Experience in customer marketing, especially in education or SaaS, is a plus.
The predicted salary is between 40000 - 50000 £ per year.
Responsibilities
- Develop and implement customer marketing strategies focused on generating upsell and cross-sell leads from Arbor schools.
- Work with the Renewals team to create and deliver the Renewals Marketing programme.
- Collaborate with Sales, Customer Success and Product teams to identify customer needs and translate them into effective marketing campaigns.
- Create and manage targeted email marketing programmes, webinars, user groups, and other engagement activities tailored for school customers.
- Analyse campaign performance and customer data to continuously improve marketing activities and customer experience.
- Develop customer success stories and case studies that showcase the value of our products for schools.
- Manage key marketing platforms such as Hubspot and Gainsight to support segmentation, campaign automation, and customer journey mapping.
- Collaborate with the broader marketing team to ensure consistent brand messaging and voice.
Qualifications
- Experience in customer marketing, preferably within the education or Saa S sectors.
- Strong understanding of B2B marketing principles, with an ability to create engaging campaigns that drive customer retention and product adoption.
- Excellent communication skills, both written and verbal, with the ability to craft compelling customer stories and messaging.
- Experience using marketing automation tools and CRM systems such as Hubspot, Salesforce, and Gainsight.
- Data-driven mindset with ability to analyse campaign metrics to optimise marketing effectiveness.
- Ability to work collaboratively across teams, managing multiple projects and priorities efficiently.
- Passion for education and understanding of the challenges faced by schools is highly desirable.
- Strong organisational skills and attention to detail with a proactive, can-do attitude.
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We think you need these skills to ace Customer Marketing Manager
Customer Marketing Strategies
Upsell and Cross-sell Techniques
Collaboration with Sales and Customer Success
Email Marketing Management
Webinar and User Group Coordination
Campaign Performance Analysis
Customer Data Analysis
