At a Glance
- Tasks: Lead the tech direction for marketing and optimise innovation processes.
- Company: Dynamic company focused on digital marketing and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a vibrant team passionate about digital transformation.
- Why this job: Shape the future of marketing technology and drive impactful change.
- Qualifications: Experience in product management and strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
- Overview
- Own the Marketing & Technology
Roadmap: Lead the strategic tech direction for marketing automation, campaign management, social tools, and D2C foundations to improve marketing effectiveness.
- Modernise Innovation Tooling: Partner with R&D to optimise stage-gate processing, portfolio tracking, and ideation platforms to accelerate our growth pipeline.
- Apply Product Discovery: Utilise assumption mapping, rapid prototyping, and pilots to build grounded roadmaps where requirements are still forming.
- Drive Build-vs-Buy Decisions: Evaluate external vendors and deliver commercially sound platform investment recommendations to marketing leadership and the CCO.
- Govern Consumer Data Privacy: Ensure all digital marketing and data collection platforms strictly adhere to GDPR and consent management regulations.
- Engage and Inspire Teams: Align, influence, and excite ambitious commercial, brand, and R&D leaders, ensuring technology capability matches business aspirations.
Requirements
- Proven product management experience spanning digital marketing technology, campaign management, or D2C platforms.
- An inspiring and engaging communication style, with the ability to influence stakeholders and bring people on a digital transformation journey.
- A strong product discovery mindset with a track record of defining roadmaps in highly ambiguous environments.
- Sharp commercial acumen, with the ability to link technology investments directly to marketing performance outcomes.
- A solid understanding of data privacy, consumer consent management, and GDPR compliance.
- Hands-on experience with modern Mar Tech tools, specifically enterprise platforms like Sprinklr.
- Experience working within the FMCG or consumer goods digital landscape.
- Working knowledge of innovation management processes and NPD stage-gate pipelines.
- #J-18808-Ljbffr
We think you need these skills to ace Product Manager – Digital Marketing, Innovation in Cumbernauld
Product Management
Digital Marketing Technology
Campaign Management
D2C Platforms
Communication Skills
Stakeholder Influence
Product Discovery
