At a Glance
- Tasks: Create inspiring email campaigns that drive customer engagement and store visits.
- Company: Join a dynamic team at The Works, focused on creativity and collaboration.
- Benefits: Gain hands-on experience in CRM and digital marketing with growth opportunities.
- Other info: Work in a fast-paced environment with a focus on innovation and customer connection.
- Why this job: Be part of a creative journey that transforms email marketing into storytelling.
- Qualifications: Experience in CRM or email marketing, strong organisational and copywriting skills.
The predicted salary is between 35000 - 45000 £ per year.
Responsibilities
- Help shape a more inspirational, content-led email programme that reflects our non-transactional website model and encourages customers to visit stores.
- Plan and schedule campaigns around trading priorities, key customer missions, seasonal moments and wider business objectives, ensuring every send feels relevant, purposeful and valuable.
- Create, build and optimise broadcast and automated email campaigns using our ESP, helping evolve the channel from product-led sends to more curated, editorial-style storytelling.
- Drive acquisition through onsite email capture overlay and lead generation initiatives that support CRM database growth and future customer engagement.
- Work closely with Brand, Creative, Buying and Merchandising teams to brief and deliver campaigns with a clear role, strong content hierarchy and a distinct point of difference for the email channel.
- Working with our Customer Data & Insights Executive, use campaign and customer performance data to identify trends, support A/B testing and continuously improve engagement, creative effectiveness and overall channel performance.
- Review performance at both individual email and wider campaign level, feeding back key product and campaign insights to relevant stakeholders and applying learnings to improve future activity.
Requirements
- Previous experience in CRM, email marketing or digital marketing, with hands-on use of an ESP.
- Strong organisational skills, with the ability to manage schedules, priorities and multiple campaigns in a fast-paced trading environment.
- Commercial awareness, with an understanding of how CRM can support store footfall, retention and loyalty in a content-led environment.
- A passion for creativity and storytelling, with strong copywriting skills to brief and shape engaging content, helping give the email channel a clear point of difference.
- A test-and-learn mindset, with an interest in using data and A/B testing to continuously improve campaign performance.
- A proactive, positive approach and the ability to communicate effectively while contributing confidently within a collaborative team.
- Passionate about The Works, our customers and creating content that inspires customers to engage with the brand and visit our stores.
- ATS Optimization Keywords
- Hard Skills
- email marketing
- CRM
- A/B testing
- copywriting
- campaign performance analysis
- data analysis
- content creation
- email campaign optimization
- lead generation
- customer engagement
- Soft Skills
- organizational skills
- creativity
- storytelling
- communication
- collaboration
- proactive approach
- positive attitude
- ability to manage priorities
- attention to detail
- adaptability
- #J-18808-Ljbffr
We think you need these skills to ace CRM Executive
CRM
Email Marketing
ESP (Email Service Provider)
A/B Testing
Copywriting
Campaign Performance Analysis
Data Analysis
