- Build and execute lifecycle campaigns across activation, retention and reactivation stages
- Implement customer journeys and workflows in HubSpot, including triggers, segmentation and automation
- Support the design and execution of onboarding, activation, retention and re-engagement programmes
- Maintain CRM campaign calendars, ensuring campaigns are delivered on time and to brief
- Ensure campaigns meet compliance requirements, including correct use of claims, disclosures and approvals
- Ensure customer communications are compliant across active jurisdictions, adapting messaging and requirements to each regulatory environment
- Work with the Data team to ensure campaign tracking and reporting are accurate
- Monitor campaign performance and support ongoing optimisation through testing and iteration
- Coordinate with Sales and Lifecycle teams to align messaging, timing and customer contact rules
- Support lifecycle marketing programmes moving customers through sign-up, KYC approval, first deposit, first trade and ongoing trading activity
Requirements
- Hands-on experience with CRM or marketing automation platforms (HubSpot)
- Strong understanding of lifecycle marketing and campaign execution
- Good knowledge of segmentation, triggers and customer journey logic
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Comfortable working within regulated environments and approval workflows
- Ability to collaborate effectively with Lifecycle, Data, Sales and Compliance teams
Core Competencies
Demonstrates expertise in lifecycle marketing and campaign execution, with a strong focus on compliance and collaboration across teams. Proficient in utilizing HubSpot for implementing customer journeys and workflows, ensuring effective campaign management and optimization.
Highest-signal resume keywords
- HubSpot Experience
- Lifecycle Marketing
- Campaign Execution
- Segmentation Knowledge
- Regulatory Compliance
Hard Skills
- Lifecycle Campaign Management
- Customer Journey Implementation
- Campaign Tracking
- Data Analysis
- Automation Workflows
Soft Skills
- Attention to Detail
- Collaboration
- Time Management
Industry Keywords
- Compliance Requirements
- Customer Communications
- Onboarding Programs
- Retention Strategies
- Re-engagement Campaigns
Tools & Technologies
- CRM Platforms
- Marketing Automation Tools
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CRM Campaign Manager employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
