- Draft, edit, and optimise high-converting B2B and B2C web copy
- Create copy for landing pages, product/service pages, localised location pages, and digital platform migrations
- Apply SEO, Generative Engine Optimisation (GEO), Conversion Rate Optimisation (CRO), and User Experience (UX) insights
- Conduct regular digital content audits
- Identify content gaps and optimise underperforming copy
- Deliver actionable recommendations to increase search reach and lead flow
- Maintain editorial standards, tone of voice, regulatory compliance, and accuracy
- Collaborate with Search Performance, Digital Product, UX, CRO, and Digital Account Management teams
- Liaise with regional marketing teams, focusing on North America, to scope content projects and gather market insights
- Communicate project updates to stakeholders
Requirements
- 3+ years of hands-on experience in digital copywriting, content editing, and publishing within a commercial marketing environment
- Proven track record in SEO copywriting
- Ability to integrate keyword research and search intent naturally into copy
- Strong editorial judgement
- Ability to write persuasive short-form marketing copy and technically accurate long-form articles
- Cross-functional communication skills
- Ability to translate complex service offerings into engaging, accessible language
- Global or multi-market experience, specifically tailoring digital content for North American audiences
- Hands-on experience with Content Management Systems (CMS) and web publishing workflows
- Proficiency in SEO tools such as Ahrefs, SEMrush, and Google Search Console
- Proficiency in Google Analytics (GA4)
- Familiarity with content promotion, inbound marketing, and basic design tools such as Canva and Adobe Creative Suite
- Multilingual skills or experience writing in an editorial/publishing background
- Ability to manage multiple high-priority digital content projects simultaneously under tight deadlines
- User-centric approach focused on user intent and the customer journey
- Adaptability and collaboration in a matrixed global environment
Core Competencies
Demonstrates expertise in digital copywriting and content optimization, with a strong focus on SEO, user experience, and conversion rate optimization. Proven ability to manage multiple projects while maintaining high editorial standards and tailoring content for diverse audiences.
Highest-signal resume keywords
- Digital Copywriting
- SEO Copywriting
- Content Management Systems (CMS)
- Google Analytics (GA4)
- Cross-Functional Communication
Hard Skills
- B2B Copywriting
- B2C Copywriting
- Conversion Rate Optimization (CRO)
- User Experience (UX)
- Keyword Research
- Content Editing
- Content Audits
- Persuasive Writing
- Technical Writing
- Content Promotion
Soft Skills
- Strong Editorial Judgement
- Adaptability
- Collaboration
- Project Management
- Communication
Industry Keywords
- Digital Marketing
- Inbound Marketing
- North American Audiences
- Regulatory Compliance
- Content Strategy
Tools & Technologies
- Ahrefs
- SEMrush
- Google Search Console
- Canva
- Adobe Creative Suite
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Content & Copywriting Specialist – 12 Month Contract in Crawley employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
