- Develop tone of voice and verbal identity guidelines for rebrands and new brands
- Write paid ad copy and social captions across multiple brands and formats
- Write campaign copy from brief through final deliverable
- Write trade marketing copy, including pack copy, shelf talkers, sell sheets and retailer assets
- Write reports, presentations and pitch decks
- Work within tone of voice guidelines and maintain consistency across touchpoints
- Manage time and deadlines across multiple brands simultaneously
- Bring a distinctive point of view to copywriting projects
Requirements
- Solid grasp of core copywriting principles: rhythm, clarity, structure and tone
- Ability to write directly in a brand's tone of voice and style guide
- Ability and desire to flex skills from brand development through detailed campaign execution
- Working knowledge of writing to space and format constraints, including headlines, pack copy, OOH and character limits
- Sharp eye for editing your own work and other people's
- Comfortable turning a rough brief into strong first-draft copy quickly
- Portfolio demonstrating genuine strategic thinking
- Humility to take feedback and confidence to push back when right
- Portfolio link or work samples required; applications without a portfolio will not be progressed
Core Competencies
Demonstrates expertise in copywriting principles, including rhythm, clarity, structure, and tone, while effectively managing multiple brand projects and adhering to tone of voice guidelines. Proven ability to produce high-quality campaign copy and marketing materials under tight deadlines.
Highest-signal resume keywords
- Copywriting Principles
- Brand Development
- Campaign Execution
- Editing Skills
- Portfolio Demonstration
Hard Skills
- Campaign Copywriting
- Ad Copywriting
- Trade Marketing Copy
- Presentation Writing
- Report Writing
- Social Media Captions
- Tone of Voice Guidelines
- Brand Style Guide
- Writing to Format Constraints
- First-Draft Copy Creation
Soft Skills
- Strategic Thinking
- Feedback Reception
- Confidence in Ideas
- Time Management
- Attention to Detail
Industry Keywords
- Verbal Identity
- Brand Rebranding
- Marketing Assets
- Retailer Assets
- Copywriting Projects
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Copywriter – Freelance employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
