- Lead customer acquisition strategy across paid digital channels
- Manage agency relationships and hold partners accountable for performance
- Drive lead volume, lead quality and conversion performance
- Identify growth opportunities through testing, optimisation and innovation
- Develop and mentor a high-performing marketing team
- Use data and insight to influence commercial decision‑making
- Lead strategy, optimisation and growth across Paid Search, Paid Social, Native, Affiliates and Lead Generation channels
- Improve attribution, enhance customer journeys and maximise marketing ROI
- Work closely with senior leaders across Marketing, Sales, Data and IT
Requirements
- Strong experience within performance marketing and customer acquisition
- Strong hands‑on experience across Google Ads, Microsoft Ads, Meta and other digital acquisition channels
- Ability to confidently influence stakeholders and manage agency partners
- Experience developing and leading successful teams
- Experience managing acquisition budgets and making investment decisions to maximise return on marketing spend
Core Competencies
Demonstrates expertise in performance marketing and customer acquisition, with a strong focus on leading digital strategies across various channels. Proven ability to manage teams, influence stakeholders, and optimise marketing ROI through data‑driven decision‑making.
Highest‑signal resume keywords
- Performance Marketing
- Customer Acquisition
- Google Ads
- Microsoft Ads
- Team Leadership
ATS Optimization Keywords
Hard Skills
- Digital Marketing Strategy
- Lead Generation
- Attribution Improvement
- Budget Management
- Conversion Optimization
Soft Skills
- Stakeholder Influence
- Mentoring
- Agency Management
Industry Keywords
- Marketing ROI
- Customer Journey
- Growth Opportunities
- Data‑Driven Insights
Tools & Technologies
- Paid Search
- Paid Social
- Native Advertising
- Affiliate Marketing
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Senior Performance Marketing Manager in Cirencester employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
