At a Glance
- Tasks: Monitor and analyse PPC and SEO performance to drive insights and recommendations.
- Company: Join a dynamic team at a leading digital marketing agency.
- Benefits: Flexible hours, competitive pay, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make an impact by optimising search strategies and driving real results.
- Qualifications: Experience in PPC and SEO analysis with strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
Responsibilities
- Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend.
- Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance.
- Analyse combined search metrics (e. g. total CTR, blended click share, cannibalization or lift between PPC and SEO).
- Identify trends, opportunities, and risks in search performance based on keyword, category and device.
- Translate search and market data into insights about user intent, demand, and search behaviour.
- Partner with marketing and trading teams to provide data-driven recommendations.
- Support campaign planning and optimisation by identifying keyword opportunities and performance gaps.
- Ensure data accuracy and consistency across search platforms and reporting tools.
Requirements
- Experience analyzing PPC and SEO performance, ideally within Google Search (e. g., Google Ads, Search Console).
- Strong analytical skills with the ability to synthesize data from multiple sources.
- Experience building dashboards and reports in analytics or BI tools.
- Ability to clearly communicate insights and recommendations to non-technical stakeholders.
- Strong attention to detail and comfort working with performance metrics.
- Experience with blended or integrated search reporting (PPC + SEO).
- Familiarity with keyword research tools and competitive search analysis.
- Understanding of attribution and the interaction between paid and organic search.
- Experience translating macro market trends into actionable insights.
- Predictive modelling and forecasting experience.
- ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility.
This unique feature helps candidates tailor their applications more effectively — a feature exclusive to Job Tailor job listings.
- Hard Skills
- PPC analysis
- SEO performance analysis
- data synthesis
- dashboard building
- reporting
- keyword research
- attribution understanding
- predictive modeling
- forecasting
- Soft Skills
- analytical skills
- communication
- attention to detail
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We think you need these skills to ace Search Analyst, PPC/SEO in Cardiff
PPC Analysis
SEO Performance Analysis
Data Synthesis
Dashboard Building
Reporting
Keyword Research
Attribution Understanding
