- Support the ABM Manager in delivering the ABM strategy
- Research high-value target accounts, key stakeholders, competition and offerings
- Develop insights reports, stakeholder maps and individual personas for key accounts
- Prepare research recommendations and strategic insights for campaigns
- Use media resonance and social listening tools to gather campaign insights
- Support execution of multi-channel ABM campaigns using marketing automation software and the full marketing technology stack
- Collaborate with marketing, business development, policy and technical teams to align messaging, content and delivery channels
- Build and nurture relationships across target accounts to deliver marketing-qualified contacts
- Manage marketing-generated data legally and appropriately under GDPR
- Maintain a personal development plan and stay current with marketing specialisms, prospect news and industry trends
- Establish relationships across relevant business units and with wider stakeholders
- Develop rapport with designated business development leads
- Keep up with sector trends and develop customer relationships when marketing opportunities arise
Requirements
- Marketing experience, preferably in a B2B environment - essential
- Proven track record of cross-functional working - essential
- Integrated marketing - essential
- Market Research - essential
- Market intelligence and competitive analysis - essential
- Research methodology and insights driven generation - essential
- Stakeholder mapping - essential
- Project management - desirable
- Account management - desirable
- Salesforce & Marketing Cloud experience - desirable
- Brand marketing - desirable
Core Competencies
Demonstrates expertise in Account-Based Marketing (ABM) strategies, market research, and stakeholder mapping, while effectively collaborating across teams to drive integrated marketing campaigns. Proficient in managing marketing data in compliance with GDPR and leveraging marketing automation tools to enhance campaign performance.
Highest-signal resume keywords
- B2B Marketing Experience
- Market Research
- Stakeholder Mapping
- Integrated Marketing
- Market Intelligence
Hard Skills
- Market Research
- Stakeholder Mapping
- Market Intelligence
- Competitive Analysis
- Research Methodology
- Insights Generation
- Project Management
- Account Management
Soft Skills
- Cross-Functional Collaboration
- Relationship Building
Industry Keywords
- Account-Based Marketing
- GDPR Compliance
- Integrated Marketing
- B2B Environment
Tools & Technologies
- Salesforce
- Marketing Cloud
- Marketing Automation Software
#J-18808-Ljbffr
Account Based Marketing Executive in Cannock employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
