- Own and govern CAC, LTV, and cost-of-sale efficiency metrics
- Shape the brand narrative, tone, and visual identity
- Oversee major hero campaigns, packaging, and unboxing experiences
- Direct MarTech architecture and future-proof the first-party data strategy
- Manage the external agency ecosystem with accountability
- Partner with Finance, Product, and Operations on margins, inventory lifecycles, and promotional calendars
- Mentor and develop the existing marketing team
- Map the medium-term hiring roadmap
- Lead the marketing team and serve as a strategic link between the CMO, Executive Leadership Team, and internal team
Requirements
- Proven experience scaling an e-commerce brand, ideally in furniture, homeware, home improvement, or a related high-value category
- Sharp eye for design and world-building; ability to brief and challenge top-tier creative work
- Deep, data-driven understanding of performance marketing channels
- Demonstrated success managing substantial budgets
- Experience diversifying revenue channels
- Experience negotiating high-stakes agency partnerships
- Proactive, solution-focused leadership and mentoring approach
- Ability to build high-performing team cultures and align cross-functional teams
Core Competencies
Demonstrates expertise in scaling e-commerce brands with a focus on performance marketing, data-driven decision-making, and strategic leadership. Proven ability to manage substantial budgets, oversee creative campaigns, and foster high-performing team cultures.
Highest-signal resume keywords
- E-Commerce Brand Scaling
- Performance Marketing Channels
- Budget Management
- Agency Partnership Negotiation
- Team Leadership and Mentoring
Hard Skills
- CAC Metrics Management
- LTV Metrics Management
- Cost-of-Sale Efficiency
- Data Strategy Development
- Creative Briefing
- Revenue Channel Diversification
- Campaign Oversight
- MarTech Architecture
Soft Skills
- Proactive Leadership
- Solution-Focused Approach
- Team Culture Building
Industry Keywords
- E-Commerce
- Furniture
- Homeware
- Home Improvement
- High-Value Category
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Head of Marketing in Birmingham employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
