Develop and lead a commercially focused marketing strategy, including priorities, budgets, KPIs and investment decisions Lead the rollout and ongoing management of a new brand platform Strengthen awareness and understanding of the company across enterprise, education, technology and channel audiences Own product positioning, messaging, go-to-market planning and sales enablement Plan and deliver integrated campaigns that generate awareness, qualified opportunities, pipeline and revenue Support OEMs, distributors, resellers, integrators and other partners through co-marketing, launches, enablement and joint campaigns Use customer research, market insight, product data and sales feedback to improve targeting, messaging and decision-making Improve marketing operations, including CRM alignment, lead management, automation, attribution, dashboards and reporting Oversee content, PR, thought leadership, executive communications, website activity, events, email and social media Work closely with Sales, Product and Customer Success to support launches, improve buyer engagement and strengthen commercial alignment Lead and develop the Marketing Manager following their return Manage agencies, suppliers and other external marketing partners Recommend the future structure, skills, technology and investment required to scale the marketing function Use AI and modern marketing tools responsibly to improve the quality and efficiency of research, delivery and analysis Establish a measurable marketing contribution to qualified pipeline and revenue within the first 12 months Successfully launch and embed the company's new brand platform Introduce disciplined campaign planning, CRM processes, reporting and performance measurement Strengthen product positioning, launches, sales narratives and buyer communications Build strong working relationships across Marketing, Sales, Product and the wider leadership team Create a clear and productive structure for the Marketing Manager's return Requirements Significant B2B software, SaaS or technology marketing experience Experience owning marketing strategy and delivering measurable commercial outcomes Strong product-marketing skills, including positioning, messaging, launches and sales enablement Experience generating demand in a complex B2B sales environment Strong track record of working with Sales to support pipeline and revenue growth Experience building or improving a marketing function, including planning, budgeting, KPIs and reporting Strong customer, buyer and market-research capabilities Excellent copywriting, presentation and communication skills Ability to translate technical products into clear customer and commercial value Confidence influencing senior stakeholders and challenging activity that does not support strategic priorities Experience leading or coaching marketers and managing agencies or external partners Willingness to balance senior leadership responsibilities with hands-on delivery Confidence using AI responsibly across marketing research, content, analysis and productivity Experience in collaboration technology, audiovisual technology, EdTech, workplace technology or enterprise software would be valuable Experience in OEM, reseller, distributor or channel marketing would be valuable Experience with direct and partner-led routes to market would be valuable Experience in international marketing and growth would be valuable Experience with embedded software, SaaS or recurring-revenue business models would be valuable Experience with Zoho CRM, HubSpot or a similar platform would be valuable Experience in PR, thought leadership or category development would be valuable Demonstrates expertise in developing and executing B2B marketing strategies that drive measurable commercial outcomes, including product positioning, messaging, and sales enablement. Proficient in leveraging customer insights and market research to enhance marketing operations and improve pipeline and revenue growth. Highest-signal resume keywords B2B Software Marketing Experience Product Marketing Skills Demand Generation in Complex Sales CRM Alignment and Marketing Operations Leadership and Coaching of Marketing Teams Hard Skills Marketing Strategy Development Product Positioning Sales Enablement Campaign Planning Budgeting and KPIs Market Research Copywriting Presentation Skills Communication Skills Performance Measurement Soft Skills Influencing Senior Stakeholders Collaboration Confidence in Delivery Industry Keywords SaaS Technology Marketing OEM Marketing Channel Marketing International Marketing Recurring-Revenue Business Models EdTech Workplace Technology Tools
Head of Marketing in Belfast employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
