- Support the Gaming Vertical team
- Translate high-level brand strategies into actionable, high-impact marketing campaigns
- Own campaign lifecycles from planning through cross-channel execution, delivery, and post-campaign evaluation
- Deliver promotional campaigns to amplify the reach and impact of global gaming shows and websites
- Manage tactical activity across social channels
- Report to the Brand Marketing & Strategy Director
Requirements
- Experience in brand marketing, marketing communications, or campaign management, preferably within media, publishing, entertainment, or consumer gaming/tech
- Experience planning, implementing, delivering, and evaluating end-to-end marketing campaigns
- Ability to digest high-level brand strategy and translate it into practical marketing tactics
- Comfortable working with data and analytics tools, such as Google Analytics and social analytics, to evaluate campaign ROI and present performance insights clearly
- Organisation and multitasking skills with high attention to detail in fast-paced environments
- Genuine interest in multiformat/PC gaming, consumer gaming products, and gaming culture is a huge plus
Core Competencies
Demonstrates expertise in brand marketing and campaign management, with a strong ability to translate high-level strategies into actionable marketing tactics. Proficient in utilizing data analytics tools to evaluate campaign performance and ROI within the gaming and entertainment sectors.
Highest-signal resume keywords
- Brand Marketing Experience
- Campaign Management
- Data Analytics Proficiency
- Multitasking Skills
- Gaming Industry Knowledge
Hard Skills
- Campaign Planning
- Campaign Execution
- Performance Evaluation
- Marketing Communications
- Tactical Activity Management
Soft Skills
- Attention to Detail
- Organizational Skills
Industry Keywords
- Media
- Publishing
- Entertainment
- Consumer Gaming
- Gaming Culture
Tools & Technologies
- Google Analytics
- Social Analytics Tools
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Brand Marketing Manager, Games in Bath employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
