- Own the day-to-day execution of The INKEY List's global TikTok channel
- Manage the content calendar, scheduling and publishing in line with brand and commercial priorities
- Lead TikTok-first content ideation and develop original, entertaining and educational concepts
- Monitor emerging trends, formats, sounds, creators, conversations and cultural moments, particularly in the US market
- Identify opportunities for reactive and real-time content
- Create, edit and source TikTok, UGC and creator content
- Develop TikTok content pillars and test new formats and approaches
- Manage comments and conversations, understand audience sentiment and turn interactions into content opportunities
- Track KPIs, analyse performance and optimise content and channel strategy
- Share TikTok trends, cultural insights, creators and audience behaviours with the wider team
- Manage Founder Colette Laxton's TikTok content calendar and create, film, edit and publish content with her
- Collaborate with Social, Influencer, Creator, Community, Marketing, Creative and TikTok Shop teams
- Support campaigns, launches and key brand moments
- Work with the TikTok Shop team to connect organic and commercial TikTok activity
Requirements
- 3–4+ years' social media experience, with strong hands-on TikTok experience and ideally experience managing a brand TikTok channel
- Deep understanding of TikTok culture, trends, formats, creators, sounds, communities and audience behaviours
- Strong understanding of the US TikTok ecosystem and US culture, or curiosity and cultural awareness to stay close to the market
- Track record of creating and developing engaging, platform-native short-form content
- Experience filming, editing and/or sourcing content
- Strong community management skills
- Confidence using analytics and performance data; experience with Dash Hudson
- Strong copywriting skills and excellent attention to tone of voice
- Highly organised, proactive approach and confidence making decisions and working at pace
- Curiosity about culture, beauty and online conversations
- Knowledge of skincare, ingredients and the wider beauty landscape is a plus
- Collaborative approach and enthusiasm for working across teams
Core Competencies
Demonstrates expertise in managing and executing TikTok content strategies, with a strong focus on community engagement, trend analysis, and performance optimization. Proficient in content creation, editing, and collaboration across teams to drive brand awareness and audience connection.
Highest-signal resume keywords
- TikTok Channel Management
- Content Creation and Editing
- Community Management
- Performance Analytics
- Trend Analysis
Hard Skills
- Content Calendar Management
- Short-Form Content Development
- Filming and Editing
- Copywriting
- KPI Tracking
Soft Skills
- Highly Organised
- Proactive Decision-Making
- Collaborative Approach
- Cultural Curiosity
Industry Keywords
- TikTok Culture
- US TikTok Ecosystem
- Beauty Landscape
- Audience Sentiment
- User-Generated Content
Tools & Technologies
- Dash Hudson
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Assistant Social Media Manager – TikTok employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
