Regional Sales Manager – North - RDi

We are seeking a motivated Sales Professional to own and grow the Northern region by generating new business, expanding existing accounts, and driving adoption of RDi’s diagnostic and digital solutions. This role requires a hunter mindset, disciplined sales execution, and strong commercial acumen within NHS and private healthcare settings. You will treat your region as a business - building pipeline, opening doors, and closing deals through proactive outreach, strategic account planning, and deep customer engagement.

Key Responsibilities

• Territory Ownership & New Business Generation
  • Develop and execute a quarterly and annual territory plan aligned to national commercial priorities.
  • Generate your own pipeline through high-activity outbound outreach such as calls, emails, LinkedIn, field visits, walk-ins, events.
  • Prospect into NHS Trusts, pathology networks, primary care, private labs, and diagnostics providers.
  • Map all accounts within the region and identify decision-makers, influencers, and clinical champions.
  • Build momentum by consistently filling the top of the funnel and progressing opportunities through disciplined follow-up.
• Sales Execution & Deal Closing
  • Lead customer conversations from first outreach to close, including presentations, demos, workflow discussions, and commercial proposals.
  • Navigate multi-stakeholder NHS environments (clinical, operational, procurement, ICB/ICS structures).
  • Run a structured sales process using CRM (HubSpot) — accurate forecasting, disciplined pipeline management, and timely updates.
  • Qualify deals rigorously to focus effort on the highest-probability opportunities.
  • Drive renewals and expansions within existing accounts, supported by national account leads when needed.
• Customer & Market Engagement
  • Build strong, credible relationships with key clinical, operational, and procurement stakeholders.
  • Develop KOL relationships, case studies, and reference sites to support regional growth.
  • Attend and present at local and regional conferences, exhibitions, and Trust/ICS-level meetings.
  • Gather and share market intelligence with the wider commercial and product teams.
• Cross-Functional Collaboration
  • Work closely with Product Specialists, Marketing, Technical Support, and Implementation teams to coordinate customer engagement.
  • Support the onboarding of new customers through clear communication, expectation-setting, and coordination with internal teams.
  • Provide structured feedback into product development, marketing campaigns, and service improvement.
• Sales Discipline & Reporting
  • Maintain impeccable CRM hygiene — every deal, note, forecast, and activity logged.
  • Provide monthly management reporting with pipeline updates, risks, and performance commentary.
  • Use data to drive decisions, prioritise accounts, and refine your approach.
  • Own your sales number — full accountability for hitting quarterly and annual targets.
• Continuous Development
  • Stay informed about NHS changes, ICB/ICS evolution, procurement rules, and clinical pathway updates.
  • Maintain up-to-date knowledge of RDi’s portfolio, digital solutions, and emerging technology developments.
  • Continuously improve your sales craft — objection handling, closing skills, account mapping, and territory optimisation.

Requirements

• 3–5+ years in new business sales within healthcare, diagnostics, medical devices, or regulated B2B.
• Proven success generating and closing new business — not just managing existing accounts.
• Experience selling into NHS Trusts, pathology, primary care, ICB/ICS structures, or private labs.
• Strong understanding of NHS procurement mechanics, frameworks, and multi-stakeholder selling.

Core Skills & Behaviours

• High-energy, hunter mentality; thrives on building new pipeline.
• Strong outbound discipline — confident with cold outreach, field visits, and direct engagement.
• Excellent communicator with adaptable style for clinical, operational, and commercial audiences.
• Persistent, resilient, and comfortable with long NHS sales cycles.
• CRM-native mindset — accurate forecasting and meticulous recording.
• Calm under pressure, solutions-focused, and proactive.

Desirable Attributes

• Knowledge of microbiology, sepsis, sexual health, diagnostic workflows, or wider clinical pathways.
• Experience selling into private labs, diagnostics providers, or enterprise healthcare groups.
• Familiarity with sample collection requirements, self-collection, or in-vitro regulations.
• Background in digital health, LIMS, or clinical workflow technology.