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For Companies At a Glance
- Tasks: Create engaging content and drive campaigns to boost awareness and lead generation.
- Company: Join a dynamic cybersecurity company focused on innovation and creativity.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make an impact by transforming complex ideas into compelling content that resonates.
- Qualifications: 2-3 years in B2B marketing with strong content creation skills.
- Other info: Be part of a bold team that encourages creativity and new ideas.
The predicted salary is between 28800 - 48000 £ per year.
Location: Northampton (minimum one day per week in-office) with an ideal additional day per week in Tring
Salary: Up to £40,000 per year, based on experience
Start Date: ASAP
Overview
4Secure is seeking a Content Executive to drive awareness, engagement, and lead nurture across our priority markets. This role sits at the intersection of content, campaigns, and conversion. You will be responsible for planning and creating high-quality content that supports the full buyer journey, then activating that content through LinkedIn, webinars, and email to build trust, credibility, and pipeline. Working closely with product, technical, and sales teams, you will turn complex cybersecurity concepts into clear, compelling content that fuels demand generation and supports scalable marketing operations.
Responsibilities
- Content strategy and creation
- Own the creation of core marketing content including blogs, landing pages, email copy, LinkedIn posts, webinar abstracts, and campaign messaging
- Translate technical and product‑led input into clear, benefit‑led content tailored to different audiences and stages of the buying journey
- Build and manage a structured content calendar aligned to campaigns, events, webinars, and product priorities
- Repurpose long‑form content into multiple formats to maximise reach and value
- Develop and execute demand generation campaigns across LinkedIn, webinars, and email marketing
- Plan and deliver a consistent webinar programme to support lead generation and nurture (targeting up to four webinars per quarter)
- Support gated content initiatives such as whitepapers, case studies, and reports to drive contact generation
- Work closely with sales to support discovery calls and pipeline progression
- Use HubSpot to build and optimise nurture flows, email campaigns, and lead scoring
- Work with Salesforce to ensure clean handover, visibility, and reporting on marketing‑sourced leads
- Monitor content and campaign performance, using insight to refine messaging, formats, and targeting
- Collaborate with the appointed SEO agency by supplying content and messaging, without owning SEO strategy or execution
Skills & Experience
- 2 to 3 years’ B2B demand generation or content‑led marketing experience, ideally within cybersecurity or a highly technical environment
- Strong content creation skills with the ability to turn complex topics into engaging, accessible marketing assets
- Proven experience delivering campaigns across LinkedIn, email, and webinars
- Hands‑on experience with HubSpot; Salesforce familiarity is an advantage
- Confident writing for different audiences, from technical practitioners to senior decision‑makers
- Analytical mindset with the ability to optimise content and campaigns based on performance data
- Self‑starter with a structured, delivery‑focused approach and strong attention to detail
- Strong organisation skills with the ability to manage multiple projects at once
- Positive, proactive attitude with a willingness to try new ideas and push creative boundaries
- A bold mindset. We are not afraid to go against the grain and we need someone who is willing to be a bit ‘necky’ when it matters
Content Executive - Studentjob.co.uk in Northampton employer: Jobster
Contact Detail:
Jobster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Executive - Studentjob.co.uk in Northampton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone looking for a Content Executive.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content pieces. Whether it's blogs, LinkedIn posts, or email campaigns, having tangible examples of your work can really set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like us at StudySmarter, and express your interest. A well-crafted message can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how you can contribute to their goals, especially in areas like demand generation and campaign execution. And remember, apply through our website for the best chance!
We think you need these skills to ace Content Executive - Studentjob.co.uk in Northampton
Some tips for your application 🫡
Tailor Your Content: Make sure your application reflects the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t be shy about showcasing your relevant content creation and demand generation experience!
Showcase Your Creativity: We love bold ideas! When writing your application, let your personality shine through. Use engaging language and demonstrate your ability to turn complex topics into accessible content. This is your chance to show us how you can be a bit ‘necky’!
Be Clear and Concise: While we appreciate creativity, clarity is key. Make sure your application is well-structured and easy to read. Highlight your achievements and skills without overwhelming us with too much information. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Jobster
✨Know Your Content Inside Out
Make sure you’re well-versed in the types of content you’ll be creating. Brush up on how to translate complex cybersecurity concepts into engaging material. Be ready to discuss examples of your previous work and how it aligns with the role.
✨Showcase Your Campaign Experience
Prepare to talk about your experience with demand generation campaigns, especially on platforms like LinkedIn and through webinars. Have specific examples ready that demonstrate your ability to drive engagement and lead nurture.
✨Familiarise Yourself with Tools
Since this role involves using HubSpot and Salesforce, make sure you can speak confidently about your experience with these tools. If you’ve used similar platforms, be ready to explain how those experiences can translate to this role.
✨Bring Your Bold Ideas
This company values a bold mindset, so don’t shy away from sharing creative ideas during your interview. Think about innovative content strategies or campaign concepts you’d love to try, and be prepared to discuss how they could benefit the company.
