Franchise Development Manager - Townhouse in London

Overview Our values Details matter
Passionate in everything we do
Nice people
About The Role We’re looking for a Franchise Development Manager to play a pivotal role in supporting Townhouse’s international expansion. Reporting to the Head of Franchise Development, you’ll be responsible for building and managing a high-quality franchise sales pipeline, identifying and qualifying multi-unit franchise partners across the UK and international markets.
This is a commercially focused role suited to someone who enjoys outbound lead generation, market research, and developing well-qualified franchise opportunities. You’ll own the early and mid-stages of the franchise sales process, working closely with the Head of Franchise Development on deal strategy, negotiations, and preparing opportunities for successful completion.
Key Responsibilities Proactively identify, source, and qualify multi-unit franchise prospects through outbound outreach, market research, industry networks, and targeted lead generation
Own the early and mid-stages of the franchise sales process, including initial outreach, discovery, qualification, and opportunity progression
Assess prospective franchise partners against agreed criteria, including financial capability, operational experience, strategic fit, and alignment with Townhouse values
Conduct market and territory research to identify priority regions and expansion opportunities across the UK and international markets
Prepare, maintain, and deliver high-quality franchise presentations, pitch materials, and supporting documentation tailored to each market and partner
Develop and present high-level business cases and financial models to demonstrate the commercial opportunity
Maintain a structured and up-to-date franchise sales pipeline, ensuring clear tracking of leads, next steps, and conversion progress
Work closely with the Head of Franchise Development on deal strategy, negotiations, and preparation for final agreement
Act as the primary point of contact for prospective franchise partners throughout the pre-signature process
Support the onboarding of new franchisees post-signature to ensure a smooth handover to Operations and other internal teams
Collaborate cross-functionally with Operations, Marketing, Legal, and Finance to ensure franchise opportunities are commercially robust and brand-aligned
About You Proven experience in franchise development, international business development, or sales
Experience within hospitality, beauty, retail, or other consumer-facing service brands is highly desirable
Strong track record of generating, qualifying, and progressing partnership or franchise-led growth opportunities
Commercially confident, with experience supporting negotiations and deal progression with multi-unit partners
High level of financial literacy, with the ability to interpret, build, and present business cases and P&L models
Highly organised and process-driven, with strong CRM and pipeline management capability
Excellent communication and interpersonal skills, with the ability to influence senior decision-makers
Confident representing a premium brand and franchise proposition
Self-starter with a proactive, high-ownership mindset, comfortable in a fast-paced growth environment
Willingness to travel as required
LOCATION This is a full-time, permanent role based at our Support Centre in Central London, and we offer a hybrid working model, aligned with role requirements.
Employee Benefits Private healthcare and wellness support – Access to private healthcare, GP appointments, and private hospital treatment
Employee discount – 75% off treatments and 50% off Townhouse products
Holiday on us – Earn an extra day of annual leave for each year of service from your second year onwards, up to four additional days
Birthday treat – Complimentary signature manicure or pedicure with a friend, plus a glass of bubbles
Social budget – Regular team socials and monthly treats
Emergency cash advance – Interest-free advance of up to £50 per worked day in the month
Shopping discounts – Savings across a wide range of top brands
Refer a friend scheme – Receive a reward when someone you refer is successfully hired
EQUAL OPPORTUNITIES We’re proud to be an inclusive employer. We welcome applications from all backgrounds and are committed to creating a diverse, supportive, and empowering workplace.
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