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For Companies At a Glance
- Tasks: Lead a marketing analytics team to deliver impactful insights and drive data-driven decisions.
- Company: Established digital business transforming under new leadership with a focus on growth.
- Benefits: Competitive salary, private healthcare, generous holiday, and enhanced family leave.
- Why this job: Be a key player in shaping marketing strategies and making a real impact.
- Qualifications: Proven experience in marketing analytics and strong stakeholder management skills.
- Other info: Fully remote role with opportunities for professional growth and development.
The predicted salary is between 43200 - 67200 £ per year.
Overview
A long-established, consumer-focused digital business backed by private equity. The company is undergoing a significant transformation under new leadership, with a clear three-pillar growth strategy centred around:
- Expanding and strengthening its core digital products.
- Enhancing customer experience to drive engagement and loyalty.
- Building stronger community connections and marketing reach.
The Role
Lead Marketing Analyst
Location: Fully remote (UK-based)
Salary: Up to £80k + 10% bonus
Role Context
This is a newly created position within the central Analytics, Data, and Engineering function, designed to add an extra layer of leadership within the marketing analytics space. You’ll take full ownership of the marketing analytics function, line-managing one Senior Analyst, and act as the go-to expert for marketing insight and reporting. You’ll work closely with senior stakeholders across marketing, commercial, and product to ensure data-driven decision-making, presenting confidently at executive and board level.
What You’ll Be Doing
- Leading a small analytics team delivering insights to guide marketing targeting, spend, and impact.
- Owning full-funnel, cross-platform customer analysis (web analytics, attribution partners, CDPs).
- Improving campaign decision-making through attribution, incrementality, and media mix modelling.
- Partnering with Data Science to build predictive models (LTV, churn).
- Owning and refining marketing forecast models for budget and performance planning.
- Using statistical analysis to optimise testing methodologies and outcomes.
- Developing best practice, transparent reporting, and actionable insights.
- Managing stakeholders across the business to improve marketing decisions.
- Building strong cross-functional relationships to promote a data-driven culture.
- Working with Data Engineering to manage data requirements and ensure quality deliverables.
Background
Ideally from gaming, but open to e-commerce, ad-tech, or subscription/dating apps. Must have a strong B2C focus.
Experience
- Proven track record in marketing analytics.
- Comfortable leading and mentoring others.
- Strong stakeholder management and presentation skills.
- Line management experience (desirable but not essential).
Technical Skills
- SQL (essential).
- Power BI / Looker.
- Data visualisation expertise (Snowflake desirable).
- Knowledge of attribution, forecasting, incrementality testing, MMM, LTV/churn modelling (advantageous).
Package & Benefits
£80k base salary + 10% bonus.
Private healthcare (including dental).
6% pension contribution.
Life insurance + employee assistance programme.
Enhanced family leave.
25 days holiday.
Analytics Team Lead - Harnham in London employer: Jobster
Contact Detail:
Jobster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Team Lead - Harnham in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at the company you're eyeing. A friendly chat can sometimes lead to a referral, which is gold when it comes to landing that interview.
✨Tip Number 2
Prepare for the interview by researching the company’s recent projects and challenges. This shows you’re genuinely interested and ready to contribute. Plus, it gives you some solid talking points to impress the hiring managers!
✨Tip Number 3
Practice your presentation skills! Since this role involves presenting insights to senior stakeholders, being able to communicate your ideas clearly and confidently is key. Grab a friend or use a mirror to rehearse your pitch.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Analytics Team Lead - Harnham in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Analytics Team Lead. Highlight your experience in marketing analytics and any leadership roles you've had. We want to see how your skills align with our needs!
Showcase Your Skills: Don’t just list your technical skills; demonstrate them! Use specific examples of how you've used SQL, Power BI, or data visualisation tools in past roles. This helps us see your practical experience.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you're passionate about this role and how you can contribute to our growth strategy. We love seeing enthusiasm and a clear understanding of our business.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Jobster
✨Know Your Analytics Inside Out
Make sure you brush up on your marketing analytics knowledge, especially around full-funnel analysis and attribution models. Be ready to discuss how you've used these in past roles and how they can apply to the company's goals.
✨Showcase Your Leadership Skills
Since this role involves leading a small team, be prepared to share examples of how you've successfully managed or mentored others. Highlight your approach to fostering a data-driven culture and how you’ve built strong relationships with stakeholders.
✨Prepare for Technical Questions
Expect questions about SQL, Power BI, and data visualisation tools. Brush up on your technical skills and be ready to discuss specific projects where you’ve applied these tools to drive insights and decision-making.
✨Engage with the Company’s Vision
Understand the company’s three-pillar growth strategy and think about how your experience aligns with their goals. Be ready to discuss how you can contribute to enhancing customer experience and building community connections through data-driven insights.
