Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and grow our TikTok Shop in Europe, optimising operations and driving performance.
- Company: Join POP MART, a global leader in designer toys and collectibles.
- Benefits: Enjoy monthly gifts, bonuses, training, and team events.
- Why this job: Be a founding member shaping the future of e-commerce in a vibrant industry.
- Qualifications: 3-4 years of TikTok Shop experience and strong e-commerce skills required.
- Other info: Dynamic, multicultural team with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London Office
Job type: Full time – Permanent
About POP MART
POP MART is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.
POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.
What To Expect
- Contribute to a fast-growing European business that combines retail, art, and creative storytelling
- Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
- Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas
Benefits
- Monthly appreciation gifts featuring our latest POP MART designs
- A structured bonus scheme linked to company and individual performance
- Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support
- Training and development programmes that build both professional skills and creative thinking
- Regular team events that bring our people together to share ideas and celebrate our work
The Role and Candidate
We are seeking an E-Commerce Manager - TikTok Shop! Be our first operator in the EU. Build, lead, and scale TikTok Shop in Europe! We're looking for a sharp, data-driven Trading & Operations Lead to launch and grow our TikTok Shop presence across the UK and Europe. This is a founding hire – you'll take the reins on daily shop trading, optimise operations, and eventually build the local team as we scale into additional EU markets.
Responsibilities
- Own trading & performance for TikTok Shop UK & EU: test offers, adjust pins, apply urgency tactics to drive conversion.
- Lead end-to-end shop ops: product listings, Seller Center, promos/vouchers, and coordination with livestream studios.
- Drive continuous improvement: triage issues, refine processes, and spot growth opportunities.
- Track performance: build live dashboards, share weekly trade recaps with actionable insights.
- Collaborate cross-functionally: work closely with Merchandising, Finance, Content, and Fulfilment teams.
- Scale operations: help transition ownership from China to the UK, then expand into other EU-language markets.
Required Qualifications
- 3–4 years of hands-on TikTok Shop experience – brand or agency side.
- Proven ecommerce trading skills – promos, flash sales, and other live commerce levers.
- Strong Seller Center knowledge and comfort navigating platform tools.
- Deep understanding of TikTok culture, trends, creators, and user behavior.
- Data-first mindset: comfortable interpreting CTR, CVR, AOV, and GMV to drive smart optimizations.
- Highly organized, proactive, and collaborative across multiple workstreams.
- Culturally curious: able to spot and adapt to local customer behaviors across European markets.
- Strong collaboration skills with marketing, content, and creative teams to deliver a consistent, high-converting brand presence on Amazon.
- Entrepreneurial mindset with leadership capabilities; previous team management or mentoring experience is highly desirable.
Desirable But Not Essential
- Experience in the toy industry or pop culture retail sector.
- Familiarity with UK and European retail landscapes.
- Understanding of designer toy and collectible trends, particularly in the art toy market.
- Additional European languages such as German, French, Italian, Spanish, or Chinese are a strong plus.
- Experience in agency or fast-paced startup environments.
- Familiarity with creator/affiliate programs or content localisation.
- Track record of contributing to international ecommerce expansion.
If you are excited to be part of POP MART’s journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.
E-commerce Manager - TikTok Shop - POP MART employer: Jobster
Contact Detail:
Jobster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-commerce Manager - TikTok Shop - POP MART
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects related to e-commerce and TikTok. This is your chance to stand out and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching POP MART and its culture. Understand their products and how they engage with customers. Tailor your answers to show how your experience aligns with their mission and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the POP MART family.
We think you need these skills to ace E-commerce Manager - TikTok Shop - POP MART
Some tips for your application 🫡
Show Your Passion for E-commerce: When writing your application, let your enthusiasm for e-commerce and TikTok Shop shine through. We want to see how your love for designer toys and unique customer experiences aligns with our mission at POP MART.
Highlight Relevant Experience: Make sure to showcase your hands-on experience with TikTok Shop and e-commerce trading. We’re looking for specific examples of how you've driven performance and optimised operations in your previous roles.
Be Data-Driven: Since we value a data-first mindset, include any metrics or KPIs you've worked with in the past. Show us how you’ve used data to make smart decisions and drive growth in your applications.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Jobster
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok culture and trends. Familiarise yourself with successful campaigns and how they leverage the platform's unique features. This will show your potential employer that you understand the nuances of the platform and can drive engagement effectively.
✨Showcase Your Data Skills
Prepare to discuss your experience with data analysis, especially metrics like CTR, CVR, and AOV. Bring examples of how you've used data to optimise e-commerce strategies in the past. This will demonstrate your data-driven mindset, which is crucial for the E-commerce Manager role.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated across departments. Highlight your communication skills and how you’ve contributed to a cohesive team environment, especially in fast-paced settings.
✨Understand the European Market
Research the toy industry and pop culture retail landscape in Europe. Be prepared to discuss local customer behaviours and how you would adapt strategies for different markets. Showing cultural curiosity and market knowledge will set you apart as a candidate.
