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For Companies At a Glance
- Tasks: Drive enquiry conversion and build relationships across multiple care homes.
- Company: Join a growing elderly care provider with a focus on quality and reputation.
- Benefits: Competitive salary, car allowance, quarterly bonuses, and hybrid working.
- Why this job: Make a real impact in a newly created role with autonomy and influence.
- Qualifications: Experience in customer relations within the care sector and strong communication skills.
- Other info: Opportunity for long-term progression and shaping the commercial function.
The predicted salary is between 40000 - 45000 £ per year.
Are you a commercially driven Customer Relations Manager who thrives on converting enquiries into admissions? Do you enjoy operating autonomously across multiple care homes, building external relationships, and driving occupancy performance? Do you want to join a growing care organisation in a newly created role with genuine influence and long-term opportunity? Then this could be the position for you.
We are working in exclusive partnership with an elderly care provider who is seeking to appoint a Regional Customer Relations Manager across the East Midlands. This is a newly created role, introduced to strengthen enquiry conversion, accelerate occupancy growth, and enhance the organisation’s external presence across a regional portfolio of care homes.
This is a highly visible, outward-facing position, suited to someone who enjoys pace, autonomy, and accountability, and who can influence performance without direct line management responsibility.
The Opportunity
This regional role covers a portfolio of approximately 7–8 care homes, with the postholder actively focusing on 2 - 3 priority services at any given time, flexing as needs change. Reporting directly into the National Sales Manager, the role has been created to close the gap between enquiry generation and admissions conversion, supporting Home Managers to maximise opportunities while protecting revenue and reputation. This is not a single-site admissions role. The organisation is specifically seeking someone with multi-site or regional experience, capable of operating independently and driving results across several services simultaneously.
About The Provider
This is a well-established elderly care organisation undergoing a period of growth and transformation, with significant investment into quality, operational support, and leadership infrastructure. Over the past 6–12 months, the provider has strengthened its senior management, quality, and peripatetic support functions, recognising the link between quality, reputation, and occupancy performance. The Customer Relations Manager will play a pivotal role in representing the organisation externally, supporting reputation rebuild, and showcasing improvements across the portfolio.
Key Responsibilities
- Drive enquiry conversion and admissions performance across priority homes
- Build and maintain strong relationships with Local Authorities, brokers, discharge teams, and community stakeholders
- Support Home Managers with enquiry follow-up, pipeline management, and conversion strategy
- Increase private-pay and LA-funded admissions, including respite-to-permanent conversions
- Act as a visible ambassador for the organisation within the local market
- Track performance metrics and provide insight to the National Sales Manager
The Ideal Candidate
- Proven experience as a Customer Relations Manager, Admissions Manager, or similar within the care or healthcare sector
- Experience operating across multiple homes or a regional remit
- Strong understanding of care home admissions pathways and stakeholder engagement
- Confident working across both Local Authority and private-pay markets
- Commercially minded, KPI-driven, and motivated by conversion performance
- Confident, credible communicator able to influence Home Managers
- Comfortable working autonomously with minimal day-to-day supervision
- Full UK driving licence essential
Package & Rewards
- £40,000 – £45,000 (flexibility for exceptional candidates)
- £3,000 car allowance plus mileage
- Quarterly performance-related bonus, weighted by placement type
- Genuine opportunity to shape and grow a newly created role
- Long-term progression potential as the commercial function evolves
Location & Working Pattern
This is a hybrid regional role, with the base being the care home closest to the successful candidate. Regular travel is required across Nottinghamshire, Derbyshire, and Leicestershire, with one day per week working from home.
Interview Process
First Stage: Teams interview with the National Sales Manager and a Regional CRM. Second Stage: Interview with the CEO.
Summary
This is an excellent opportunity for a driven Customer Relations Manager to join a growing elderly care provider in a newly created regional role with real influence over occupancy, reputation, and commercial performance. Offering autonomy, a competitive package, and strong earning potential through bonus, this role will suit someone looking to make a tangible impact across multiple services.
Customer Relations Manager | Regional Role | Growing Elderly Care Provider - Compass Associates employer: Jobster
Contact Detail:
Jobster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relations Manager | Regional Role | Growing Elderly Care Provider - Compass Associates
✨Tip Number 1
Network like a pro! Get out there and connect with people in the elderly care sector. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. Building relationships can lead to opportunities that aren’t even advertised!
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with hiring managers or industry professionals, make sure to highlight your experience in driving occupancy and converting enquiries. Share specific examples of how you've made an impact in previous roles to really stand out.
✨Tip Number 3
Be proactive! If you see a care home that interests you, don’t wait for them to post a job. Reach out directly and express your interest in working with them. Sometimes, the best roles are created when someone shows genuine enthusiasm and initiative.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and job listings tailored for roles like Customer Relations Manager. Keep an eye on our site for new opportunities and apply directly through us to increase your chances of landing that dream job!
We think you need these skills to ace Customer Relations Manager | Regional Role | Growing Elderly Care Provider - Compass Associates
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Customer Relations Manager role. Highlight your experience in converting enquiries into admissions and working across multiple care homes. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about elderly care and how you can drive occupancy performance. Let us know how you can make a difference in this newly created role.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Include specific examples of how you’ve increased admissions or built strong relationships with stakeholders. We love seeing quantifiable results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you!
How to prepare for a job interview at Jobster
✨Know Your Stuff
Before the interview, make sure you thoroughly understand the elderly care sector and the specific challenges it faces. Familiarise yourself with the company’s values, recent developments, and their approach to customer relations. This will help you demonstrate your genuine interest and knowledge during the conversation.
✨Showcase Your Experience
Prepare to discuss your previous experience in managing customer relations across multiple sites. Be ready to share specific examples of how you've successfully converted enquiries into admissions and built relationships with stakeholders. Use metrics to highlight your achievements, as this will resonate well with the interviewers.
✨Demonstrate Autonomy and Accountability
Since this role requires a high level of independence, be prepared to discuss how you’ve operated autonomously in past positions. Share instances where you took initiative to drive results without direct supervision, showcasing your ability to manage your time and priorities effectively.
✨Engage with Questions
At the end of the interview, don’t forget to ask insightful questions. Inquire about the company’s future plans, how they measure success in this role, or what challenges they foresee in the coming months. This shows that you’re not only interested in the position but also invested in the company’s growth.
