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- Tasks: Manage key retail accounts and drive business growth for iconic brands.
- Company: Join a fast-growing, family-owned French biscuit brand loved by many.
- Benefits: Competitive salary, dynamic work environment, and opportunities for travel.
- Why this job: Be part of a beloved brand and make a real impact in the retail market.
- Qualifications: 3+ years in FMCG retail, strong organisational skills, and UK market knowledge.
- Other info: Exciting career growth potential in a vibrant London setting.
The predicted salary is between 36000 - 60000 £ per year.
St Michel, a fast‑growing French independent family business, is a key player in the biscuits, cakes and ready‑to‑fill sectors. The company is headquartered in Paris with eight factories across France and sells products in over 100 countries. In 2022, St Michel was voted France’s favorite brand in all categories.
As a Senior Key Account Manager in the UK, you will report to the Head of UK and ROI and be responsible for managing a portfolio of UK retail accounts. Your role will develop and optimise our business in line with the company’s sales strategy.
Responsibilities- Act as the primary customer contact for your portfolio, working closely with the local importer.
- Deploy our brands (Bonne Maman, St Michel, St Aubert) and retailer’s own brands in the retail market.
- Negotiate national agreements in line with the company’s sales policy.
- Ensure that objectives are met – assortment, promotions, merchandising, volume, sales revenue – and propose corrective actions when necessary.
- Manage and monitor promotional budgets.
- Prepare brand reviews and define growth levers for your accounts.
- Keep abreast of new trends in product categories and the competitive environment.
- You hold a higher education qualification in business and have a minimum of 3 years of significant experience in a FMCG retail‑related position.
- Good knowledge of the UK market is essential.
- You are recognised for organisational and interpersonal skills, the ability to influence, and proactivity.
- You are familiar with Microsoft Office, especially Excel and PowerPoint.
- Speaking French would be an advantage.
The position is based in London. Travelling within the UK area is expected. A valid driving licence is required.
ApplicationApply now – we promise we won’t eat you!
Senior Key Account Manager Retail H/F - ST MICHEL BISCUITS in City of London employer: Jobster
Contact Detail:
Jobster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Key Account Manager Retail H/F - ST MICHEL BISCUITS in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG sector and let them know you're on the hunt for a Senior Key Account Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching St Michel and their brands. Understand their market position and be ready to discuss how you can help them grow in the UK. Tailor your pitch to show how your experience aligns with their goals.
✨Tip Number 3
Practice your negotiation skills! As a Senior Key Account Manager, you'll need to demonstrate your ability to negotiate national agreements. Role-play scenarios with friends or colleagues to build confidence before the real deal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Key Account Manager Retail H/F - ST MICHEL BISCUITS in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Key Account Manager role. Highlight your experience in FMCG and any relevant achievements that align with St Michel's goals. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the brand and your understanding of the UK retail market. Let us know why you're the perfect fit for St Michel and how you can help us grow.
Showcase Your Skills: Don’t forget to highlight your organisational and interpersonal skills in your application. We’re looking for someone who can influence and drive results, so give us examples of how you've done this in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of it. Plus, we promise we won’t eat you – just your amazing skills!
How to prepare for a job interview at Jobster
✨Know Your Brands Inside Out
Before the interview, make sure you’re well-versed in St Michel's product range, especially their key brands like Bonne Maman and St Aubert. Familiarise yourself with their unique selling points and how they fit into the UK retail market. This will show your genuine interest and help you discuss how you can effectively deploy these brands.
✨Showcase Your Negotiation Skills
Prepare examples of past negotiations you've successfully led, particularly in the FMCG sector. Be ready to discuss how you met objectives and what strategies you used to influence outcomes. This is crucial for a role that involves negotiating national agreements.
✨Stay Ahead of Market Trends
Research current trends in the biscuit and cake sectors, as well as the competitive landscape. Bring insights to the interview about how these trends could impact St Michel’s strategy in the UK. This demonstrates your proactive approach and understanding of the market.
✨Master the Numbers
Since you'll be managing promotional budgets and sales revenue, brush up on your Excel skills. Be prepared to discuss how you’ve used data to drive decisions in previous roles. Showing your analytical side will reassure them that you can handle the financial aspects of the position.
