At a Glance
- Tasks: Manage and grow foodservice accounts while driving new business across London.
- Company: Join Oliehoorn, a certified B Corp known for premium condiments.
- Benefits: Competitive salary, performance bonus, car allowance, and autonomy.
- Why this job: Be part of a reputable brand's growth in the vibrant foodservice sector.
- Qualifications: Experience in foodservice sales and strong relationship-building skills.
- Other info: Enjoy a dynamic role with opportunities for personal and professional growth.
The predicted salary is between 30000 - 40000 £ per year.
Location: Field-based, London
Salary: £30,000–£40,000 + bonus + car allowance
Oliehoorn is a well-established supplier of high-quality foodservice condiments, best known for its premium mayonnaise range. With strong Dutch heritage and a growing presence across the UK, Oliehoorn partners with foodservice outlets nationwide—delivering trusted, great‑tasting products to the quick‑service and takeaway sector. As part of continued growth, Oliehoorn is now recruiting a Regional Sales Manager to cover London.
The Role
This is a field-based sales and account management role, focused on developing existing customers while driving targeted new business growth across London. You will inherit a portfolio of current customers—regular buyers and member accounts—while proactively expanding Oliehoorn’s footprint across independent foodservice operators throughout the capital. Your focus will be on building strong relationships, increasing volume, and identifying growth opportunities within your territory.
Key Responsibilities
- Manage and grow an existing portfolio of foodservice customers across London
- Conduct regular face-to-face visits to strengthen relationships and drive sales growth
- Win targeted new business within QSRs, kebab houses, pizza shops, fish & chip shops, takeaways, and fast-casual operators
- Work closely with wholesalers and distribution partners to maximise sales and visibility
- Act as the main point of contact for customers within the London region
- Track performance, manage your pipeline, and deliver against monthly and quarterly targets
About You
- Experience within foodservice, FMCG, or route-to-market sales/account management (preferred)
- A strong relationship builder who enjoys regular field-based activity
- Commercially minded with a proactive, hands-on approach to account growth
- Highly organised with excellent territory management skills
- Comfortable working autonomously and managing your own schedule
- Full UK driving licence
What’s On Offer
- Competitive salary of £30,000–£40,000 (dependent on experience)
- Performance-related bonus
- Car allowance
- High level of autonomy with the backing of a strong, reputable brand
- Opportunity to play a key role in Oliehoorn’s continued UK expansion
This role is being exclusively retained by FMCG Exec. All direct applicants and third-party introductions will be managed through us. No third-party agencies should contact Oliehoorn directly regarding this vacancy.
Regional Sales Manager – Foodservice - Oliehoorn UK | Certified B Corp in City of London employer: Jobster
Contact Detail:
Jobster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager – Foodservice - Oliehoorn UK | Certified B Corp in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the foodservice industry. Attend local events, trade shows, or even casual meet-ups. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Oliehoorn, and express your interest. A friendly email or LinkedIn message can go a long way in making a memorable impression.
✨Tip Number 3
Prepare for face-to-face meetings. If you land an interview or a casual chat, come armed with knowledge about the company and its products. Show them you’re genuinely interested in their brand and how you can contribute to their growth.
✨Tip Number 4
Follow up after meetings or interviews. A simple thank-you note can keep you fresh in their minds. It shows your enthusiasm and professionalism, which can set you apart from other candidates.
We think you need these skills to ace Regional Sales Manager – Foodservice - Oliehoorn UK | Certified B Corp in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Sales Manager. Highlight your experience in foodservice and account management, and don’t forget to showcase your relationship-building skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about foodservice and how you can contribute to Oliehoorn’s growth in London. Keep it engaging and personal.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive sales and manage accounts effectively. Numbers speak volumes, so include any relevant metrics!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Jobster
✨Know Your Product
Before the interview, make sure you’re well-versed in Oliehoorn’s product range, especially their premium mayonnaise. Understanding the unique selling points and how they fit into the foodservice market will show your genuine interest and help you stand out.
✨Demonstrate Relationship Building Skills
Since this role focuses on managing and growing customer relationships, prepare examples of how you've successfully built rapport with clients in the past. Think about specific strategies you used to strengthen those connections and drive sales growth.
✨Showcase Your Territory Management Experience
Be ready to discuss your experience in managing a sales territory. Highlight how you’ve organised your schedule, tracked performance, and met targets. This will demonstrate your ability to work autonomously and manage your own pipeline effectively.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like winning new business in competitive environments. Practise your responses to these scenarios, focusing on your proactive approach and problem-solving skills to showcase your commercial mindset.