Franchise Sales Manager - Townhouse in City of London

Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest growing beauty brand in Europe with 40+ salons globally, driven by a passionate and disruptive team to achieve our mission.

Our values: Here at Townhouse, we live by our three core values: Details matter; Passionate in everything we do; Nice people. Townhouse was born out of the idea that details matter — our customers strive for perfection in the details, and so do we. Our passion fuels our work and drives constant innovation. Finally, we pride ourselves on finding nice, kind-hearted people to join our mission to revolutionise the industry.

We’re looking for a Franchise Sales Manager to play a pivotal role in supporting Townhouse’s international expansion. Reporting to the Head of Franchise Development, you’ll be responsible for building and managing a high-quality franchise sales pipeline, identifying and qualifying multi-unit franchise partners across the UK and international markets.

This is a commercially focused role suited to someone who enjoys outbound lead generation, market research, and developing well-qualified franchise opportunities. You’ll own the early and mid-stages of the franchise sales process, working closely with the Head of Franchise Development on deal strategy, negotiations, and preparing opportunities for successful completion.

• Proactively identify, source, and qualify multi-unit franchise prospects through outbound outreach, market research, industry networks, and targeted lead generation.
• Own the early and mid-stages of the franchise sales process, including initial outreach, discovery, qualification, and opportunity progression.
• Assess prospective franchise partners against agreed criteria, including financial capability, operational experience, strategic fit, and alignment with Townhouse values.
• Conduct market and territory research to identify priority regions and expansion opportunities across the UK and international markets.
• Prepare, maintain, and deliver high-quality franchise presentations, pitch materials, and supporting documentation tailored to each market and partner.
• Develop and present high-level business cases and financial models to demonstrate the commercial opportunity.
• Maintain a structured and up-to-date franchise sales pipeline, ensuring clear tracking of leads, next steps, and conversion progress.
• Work closely with the Head of Franchise Development on deal strategy, negotiations, and preparation for final agreement.
• Act as the primary point of contact for prospective franchise partners throughout the pre-signature process.
• Support the onboarding of new franchisees post-signature to ensure a smooth handover to Operations and other internal teams.
• Collaborate cross-functionally with Operations, Marketing, Legal, and Finance to ensure franchise opportunities are commercially robust and brand-aligned.

• Proven experience in franchise development, international business development, or sales.
• Experience within hospitality, beauty, retail, or other consumer-facing service brands is highly desirable.
• Strong track record of generating, qualifying, and progressing partnership or franchise-led growth opportunities.
• Commercially confident, with experience supporting negotiations and deal progression with multi-unit partners.
• High level of financial literacy, with the ability to interpret, build, and present business cases and P&L models.
• Highly organised and process-driven, with strong CRM and pipeline management capability.
• Excellent communication and interpersonal skills, with the ability to influence senior decision-makers.
• Confident representing a premium brand and franchise proposition.
• Self-starter with a proactive, high-ownership mindset, comfortable in a fast-paced growth environment.
• Willingness to travel as required.

This is a full-time, permanent role based at our Support Centre in Central London, and we offer a hybrid working model, aligned with role requirements.

• Private healthcare and wellness support – Access to private healthcare, GP appointments, and private hospital treatment.
• Employee discount – 75% off treatments and 50% off Townhouse products.
• Holiday on us – Earn an extra day of annual leave for each year of service from your second year onwards, up to four additional days.
• Birthday treat – Complimentary signature manicure or pedicure with a friend, plus a glass of bubbles.
• Social budget – Regular team socials and monthly treats.
• Emergency cash advance – Interest-free advance of up to £50 per worked day in the month.
• Shopping discounts – Savings across a wide range of top brands.
• Refer a friend scheme – Receive a reward when someone you refer is successfully hired.

We’re proud to be an inclusive employer. We welcome applications from all backgrounds and are committed to creating a diverse, supportive, and empowering workplace.