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- Tasks: Manage and optimise our global Shopify stores and enhance customer experience.
- Company: Join FÔLD, a fast-growing wellness brand redefining Pilates at home.
- Benefits: Competitive salary, equity bonus, health insurance, and hybrid working.
- Why this job: Be part of a dynamic team driving e-commerce growth in a global brand.
- Qualifications: 2+ years in e-commerce, strong data skills, and a passion for improvement.
- Other info: Exciting opportunities for hands-on progression as we expand internationally.
The predicted salary is between 35000 - 49000 £ per year.
Location: London (Hybrid: 2–3 days/week at our Notting Hill head office showroom)
Contract: Full Time
Salary: £35,000 per year (+ benefits)
Start Date: ASAP
About FÔLD
FOLD Reformer is redefining how people experience Pilates at home. Our foldable, beautifully designed Reformer bed is made for modern life, engineered for movement, built for belonging. We’re scaling fast across multiple international markets, and our ecommerce experience is at the heart of that growth. We’re focused on delivering a premium journey, from discovery to delivery, and optimising every step of the conversion funnel.
Alongside our equipment, we’re building ÔWEAR. FÔLD’s new athleisure sub-brand. OWEAR will grow into a global apparel line, with ranges including tees, leggings, hoodies and everyday pieces designed to move with you in and out of class. Our ambition is to build a global brand across equipment, studios and apparel, and disruptive ecommerce is right at the heart of that growth.
The Role
We’re looking for an Ecommerce Executive to take ownership of our digital sales channels across the UK and global markets. You’ll be responsible for managing Shopify, updating products and pricing, implementing promotions, and ensuring the store is always performing at its best. Alongside Shopify, you’ll support the management of retail marketplace listings, ensuring optimised visibility, accuracy and conversion-driving content. You’ll collaborate closely with marketing, ops and performance teams to improve customer experience and continually drive commercial results. This role is perfect for someone who loves testing, tweaking, analysing and amplifying results — and wants to build with a brand on the rise.
What You’ll Be Doing
- Managing global Shopify stores — products, pricing, bundles, offers and launches
- Manage and optimise product feeds for Google Shopping (and other paid product feeds where relevant)
- Maintaining strong product content across channels including imagery, USPs and search tags
- Collaborating on website optimisation to improve conversion rates and discovery
- Updating onsite campaigns, incentives and merchandising to support seasonal growth
- Monitoring checkout performance, upsell features and customer flow improvements
- Supporting management of retail marketplace presence (Google Shopping, Decathlon, Amazon and future partners)
- Ensuring SKUs, RRP and assets remain accurate and brand aligned across all platforms
- Analysing sales, funnel metrics and customer behaviour to identify growth opportunities
- Working with operations on stock visibility, fulfilment communication and delivery expectations
- Supporting new product onboarding, market launches and localisation
- Stay on top of new Shopify features, apps or marketplace best practices and bring relevant ideas back to the team.
What We’re Looking For
- 2+ years’ experience in ecommerce trading or digital merchandising (Shopify preferred)
- Strong knowledge of Google Merchant Center, Google Shopping and mapping of key metafields
- Comfortable working with data and making decisions based on insights, not guesswork
- Experience with retail marketplaces and product lifecycle management
- A/B testing mindset — always curious about how to improve performance
- Highly organised with strong attention to detail across multiple channels
- Confident using relevant tools (Shopify, Google Analytics, Klaviyo or similar ESPs, Looker Studio, Triple Whale Excel/Sheets, apps and plug-ins)
- Understanding of rapidly changing ecommerce shopping and search behaviours with the rise of AI
- Collaborative, proactive and comfortable in a fast-moving startup environment
- Interest in fitness, design or lifestyle brands a bonus but not required
What You’ll Get
- Competitive salary + equity-based bonus scheme
- Complementary FOLD Reformer Bed
- Vitality Health Insurance (with wellness perks)
- BUPA Dental Scheme
- Cycle to Work Scheme
- Travel opportunities for launches and partner activations
- Hybrid working with HQ collaboration
- A critical role shaping the DTC engine behind a global wellness brand
- Hands-on progression opportunities as we scale into new markets
E-Commerce Executive - FÔLD in City of London employer: Jobster
Contact Detail:
Jobster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Executive - FÔLD in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work at FÔLD or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a mini portfolio showcasing your experience with Shopify and any successful campaigns you've run. This will help you stand out and demonstrate your hands-on knowledge.
✨Tip Number 3
Prepare for the interview by diving deep into FÔLD’s products and their e-commerce strategy. Knowing their brand inside out will show your genuine interest and help you answer questions more effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace E-Commerce Executive - FÔLD in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the E-Commerce Executive role. Highlight your experience with Shopify and any relevant ecommerce projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for ecommerce and why you’re excited about FÔLD. Let us know how you can contribute to our growth and what makes you a great fit for our team.
Show Off Your Data Skills: Since this role involves a lot of data analysis, don’t forget to mention your experience with Google Analytics or similar tools. We love candidates who can make data-driven decisions, so give us examples of how you've done this in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Jobster
✨Know Your E-Commerce Stuff
Make sure you brush up on your e-commerce knowledge, especially around Shopify and Google Merchant Center. Be ready to discuss how you've used these platforms in the past and any specific strategies you've implemented to boost sales or improve customer experience.
✨Show Off Your Analytical Skills
Since this role involves a lot of data analysis, come prepared with examples of how you've used data to drive decisions. Think about times you've identified growth opportunities through metrics and how you acted on those insights.
✨Be Ready to Collaborate
FÔLD values teamwork, so be prepared to talk about how you've worked with marketing, ops, or performance teams in previous roles. Share specific examples of successful collaborations that led to improved results.
✨Stay Current with E-Commerce Trends
The e-commerce landscape is always changing, so show your enthusiasm for staying updated on trends and best practices. Mention any recent developments in e-commerce that excite you and how you think they could benefit FÔLD.
