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- Tasks: Lead business development for a growing trades property services company.
- Company: Criterion Capital, a major player in property investment and development.
- Benefits: Competitive salary, flexible working, and the chance to shape a new growth function.
- Why this job: Make a real impact by building a sales process from the ground up.
- Qualifications: Experience in business development for service-based businesses, ideally in trades.
- Other info: Join a dynamic team with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Criterion Capital are hiring a hands-on Business Development & Growth Lead to build the commercial engine of a growing trades property services business within the company operating across painting, carpentry and related property services. Criterion Capital is a major property investment, development, and asset-management company with a diverse London-focused portfolio spanning residential, commercial, hospitality, and mixed-use sectors. The business delivers projects end-to-end—from acquisition and design through construction and long-term operation—supported by multidisciplinary in-house teams and a strong consultant network.
This is a ground-up role. You will establish the sales process, digital presence and lead generation capability required to create consistent pipeline, convert enquiries into profitable work, and support scalable growth. The role requires someone who has previously built business development capability from first principles and can take full ownership of pipeline creation, conversion and performance tracking.
Key Responsibilities- Build and run an end-to-end BD and sales process (enquiry → survey → quote → win/loss).
- Set up a simple CRM, pipeline reporting and core KPIs.
- Launch or upgrade a conversion-focused website and local digital channels (Google Business Profile, basic SEO, lead tracking).
- Create and manage a multi-channel lead engine (local search, paid where viable, partnerships/referrals, targeted outbound).
- Own quoting standards, follow-ups and conversion discipline.
- Work closely with operations to ensure delivery capacity aligns with sales commitments.
- Proven experience building business development or sales growth for a service-based business, ideally in trades or property services.
- Demonstrated ability to set up lead generation systems from scratch.
- Comfortable owning numbers, process and outcomes in a low-bureaucracy environment.
- Commercially sharp, organised and execution-focused.
Opportunity to build a growth function end-to-end with direct impact on revenue. Competitive package depending on experience (salary or day-rate).
Business Development Lead - Trades & Property Services - Criterion Capital employer: Jobster
Contact Detail:
Jobster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Lead - Trades & Property Services - Criterion Capital
✨Tip Number 1
Network like a pro! Get out there and connect with people in the trades and property services sector. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements in business development. Include case studies of successful projects you've led, especially those related to trades or property services. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching Criterion Capital and their projects. Understand their business model and think about how you can contribute to their growth. Tailor your answers to show how your experience aligns with their needs—this will impress them!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Reiterate your enthusiasm for the role and mention something specific from the interview that resonated with you. It shows you're genuinely interested and keeps you top of mind.
We think you need these skills to ace Business Development Lead - Trades & Property Services - Criterion Capital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Lead. Highlight your experience in building sales processes and lead generation systems, especially in trades or property services. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've driven business growth and built successful teams. Remember, we love a good story!
Showcase Your Numbers: We’re all about results here at StudySmarter. When you describe your past experiences, include metrics and outcomes that demonstrate your impact. Whether it's increased sales or improved conversion rates, we want to see the numbers that back up your achievements.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Jobster
✨Know Your Business Development Basics
Make sure you brush up on the fundamentals of business development, especially in trades and property services. Be ready to discuss how you've built sales processes from scratch and what strategies you've used to generate leads. This will show that you understand the core responsibilities of the role.
✨Showcase Your Digital Savvy
Since the role involves launching or upgrading a conversion-focused website and managing digital channels, be prepared to talk about your experience with CRM systems, SEO, and lead tracking. Bring examples of how you've successfully implemented these tools in previous roles to demonstrate your capability.
✨Prepare for Numbers Talk
This position requires someone who is comfortable owning numbers and tracking performance. Brush up on key performance indicators (KPIs) relevant to business development and be ready to discuss how you've used data to drive decisions and improve outcomes in past roles.
✨Align with Operations
Understanding how to work closely with operations is crucial for this role. Think about times when you've collaborated with other teams to ensure delivery capacity aligns with sales commitments. Be ready to share specific examples that highlight your teamwork and communication skills.
