Sales Consultant - The Fuel Store in Birmingham

About TFS

The Fuel Store (TFS) is a progressive Birmingham-based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionise the way business is conducted in its chosen business segments. The business is a leading provider of fuel and associated products into the transportation sector. TFS provides a range of products and solutions to its customers which help them to increase profits through increasing basket size, customer loyalty and usage; serving customers more efficiently and cost-effectively.

It currently facilitates the provision of and processes the transactions to allow over 60 million litres of fuel per annum through its card processes. The business was started 10 years ago and has grown organically. Future development will be a combination of organic and inorganic growth offering its customers a carefully thought out package of products with software that enables easy/dynamic/cost optimised fleet management at its core. Shareholders are keen that the business goes into a rapid growth phase with associated profitability. A new CEO has been appointed and will lead the twin track approach of organic and inorganic growth.

Your primary responsibilities will include:

• Conduct outbound cold-calling sales calls with new prospects and identify customer needs to provide appropriate solutions based on our product portfolio.
• Challenge and influence decision-makers to move deals forward and close opportunities.
• Turn customer interest into commitment by confidently overcoming objections and securing sales.
• Consistently push to exceed targets by capitalising on every opportunity.
• Upsell our product portfolio to maximise sales with new customers where applicable.
• Deliver a first-class client experience to ensure satisfaction and longevity.
• Convert new business opportunities by promoting The Fuel Store brand and clearly communicating our offering.
• Understand client needs and requirements to deliver tailored solutions.
• Cultivate consultative long-term relationships with clients to foster loyalty and repeat business.
• Build and maintain a strong pipeline of potential customers from generated leads.
• Utilise our CRM systems to record and track customer interactions.
• Achieve and exceed KPIs in correlation with business needs.
• Maintain a high standard within your calls, focusing on compliance and quality checks monthly.
• Display a competitive edge and results-driven mindset to outperform competitors in the market.

Qualifications:

• At least 2 years’ experience in a sales role.
• Ability to work to a high volume and manage your own diary effectively.
• The ability to learn quickly and take in complex information.
• Familiarity with CRM systems and sales processes.
• Familiarity with the Oil/Gas/Energy or Fuel industries is preferred but not essential.
• Highly competitive and driven to outperform targets, with a natural hunger for success and a mindset geared toward winning in fast-paced sales environments.
• Great aptitude for overcoming challenges.
• Resilience and ability to focus on the detail but not forget the bigger picture.
• Ability to work hard as an individual but also bring value to the wider team.
• Excellent organisation and time management.
• Be commercially savvy.

Apply if:

• Genuinely passionate about sales.
• Thrive in a fast-paced, growing business where your ideas and actions directly influence success.
• Are naturally curious, proactive, and love tackling challenges with creativity and energy.
• Want to keep learning, investing in your own development while contributing to the wider Sales team’s growth.
• Want to be part of a forward-thinking, sales-driven team.

Our culture:

TFS is in the simplicity business and we are building a team that looks at the world a little differently. People who look at the needlessly complicated and say ‘that’s nuts’. People who are bold enough to challenge convention. And brilliant enough to actually change it.

What’s in it for you?

• Salary sacrifice pension scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our pension scheme.
• Life assurance: Payable at 3× basic salary.
• Health & wellbeing: You will have access to MediCash upon passing your probation, allowing you to access healthcare cashback schemes, retail discounts, counselling, for yourself and up to 4 children.
• Holiday entitlement: 26 days annual leave plus all statutory holidays; you increase personal holiday allowance with increased service up to 5 additional days.
• Financial advice: Access to 1-2-1 financial adviser sessions free of charge.
• Career progression: We track all employee progression by creating personal development plans; we have an in-house L&D specialist dedicated to helping you improve and grow professionally.
• Location: Based in Birmingham City Centre, with panoramic views from the office floor.
• Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can.

Additional information:

We want to be a place where everyone has a sense of belonging. Our team is growing rapidly and that means that we want collaborative, talented Fuellers to help us invent The Fuel Store’s future. We will support you, nurture you, and give you the best platform to succeed. If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We’d love to review your application and, if successful, arrange a chat with you to find out if you could be the next Fueller!

We are also an equal-opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neurodiversity or disability status, marital status, veteran status and national origin.