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- Tasks: Lead a marketing analytics team to deliver insights and drive data-driven decisions.
- Company: Established digital business transforming under new leadership with a focus on growth.
- Benefits: Competitive salary, private healthcare, pension contributions, and flexible working hours.
- Why this job: Be the go-to expert in marketing analytics and make a real impact on business strategy.
- Qualifications: Proven marketing analytics experience and strong stakeholder management skills.
- Other info: Fully remote role with excellent career development opportunities.
The predicted salary is between 48000 - 72000 £ per year.
A long-established, consumer-focused digital business backed by private equity. The company is undergoing a significant transformation under new leadership, with a clear three-pillar growth strategy centred around:
- Expanding and strengthening its core digital products.
- Enhancing customer experience to drive engagement and loyalty.
- Building stronger community connections and marketing reach.
This is a newly created position within the central Analytics, Data, and Engineering function, designed to add an extra layer of leadership within the marketing analytics space. You’ll take full ownership of the marketing analytics function, line-managing one Senior Analyst, and act as the go-to expert for marketing insight and reporting. You’ll work closely with senior stakeholders across marketing, commercial, and product to ensure data-driven decision-making, presenting confidently at executive and board level.
What You’ll Be Doing:
- Leading a small analytics team delivering insights to guide marketing targeting, spend, and impact.
- Owning full-funnel, cross-platform customer analysis (web analytics, attribution partners, CDPs).
- Improving campaign decision-making through attribution, incrementality, and media mix modelling.
- Partnering with Data Science to build predictive models (LTV, churn).
- Owning and refining marketing forecast models for budget and performance planning.
- Using statistical analysis to optimise testing methodologies and outcomes.
- Developing best practice, transparent reporting, and actionable insights.
- Managing stakeholders across the business to improve marketing decisions.
- Building strong cross-functional relationships to promote a data-driven culture.
- Working with Data Engineering to manage data requirements and ensure quality deliverables.
Background: Ideally from gaming, but open to e-commerce, ad-tech, or subscription/dating apps. Must have a strong B2C focus.
Experience:
- Proven track record in marketing analytics.
- Comfortable leading and mentoring others.
- Strong stakeholder management and presentation skills.
- Line management experience (desirable but not essential).
Technical Skills:
- SQL (essential).
- Power BI / Looker.
- Data visualisation expertise (Snowflake desirable).
- Knowledge of attribution, forecasting, incrementality testing, MMM, LTV/churn modelling (advantageous).
Package & Benefits:
- £80k base salary + 10% bonus.
- Private healthcare (including dental).
- 6% pension contribution.
- Life insurance + employee assistance programme.
- Enhanced family leave.
- 25 days holiday + bank holidays (buy/sell option).
- Flexible working hours.
Interview Process:
- 1st stage: Zoom interview with senior marketing leadership.
- 2nd stage: Take-home task + panel presentation.
- 3rd stage: Final interview with executive team.
Analytics Team Lead - Harnham employer: Jobster
Contact Detail:
Jobster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Team Lead - Harnham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the company you're eyeing. A friendly chat can sometimes lead to insider info or even a referral.
✨Tip Number 2
Prepare for those interviews! Research the company’s recent projects and challenges. Tailor your answers to show how your skills can help them achieve their goals, especially in marketing analytics.
✨Tip Number 3
Show off your data skills! Be ready to discuss specific examples of how you've used analytics to drive marketing decisions. Bring your A-game with real-life case studies that highlight your impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Analytics Team Lead - Harnham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Analytics Team Lead. Highlight your experience in marketing analytics and any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing analytics and how you can contribute to our transformation. Keep it engaging and relevant to the job description.
Showcase Your Technical Skills: Don’t forget to mention your technical expertise, especially in SQL and data visualisation tools like Power BI or Looker. We’re looking for someone who can hit the ground running, so make sure we know what you bring to the table!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Jobster
✨Know Your Numbers
As an Analytics Team Lead, you'll need to demonstrate your expertise in marketing analytics. Brush up on key metrics and be ready to discuss how you've used data to drive decisions in previous roles. Prepare specific examples of how your insights have influenced marketing strategies.
✨Showcase Leadership Skills
This role involves leading a small team, so it's crucial to highlight your leadership experience. Think about times when you've mentored others or led projects. Be prepared to discuss your management style and how you foster a data-driven culture within your team.
✨Master the Technical Skills
Familiarise yourself with SQL, Power BI, and any other tools mentioned in the job description. If you have experience with Snowflake or predictive modelling, make sure to bring that up. Being able to talk confidently about your technical skills will set you apart from other candidates.
✨Engage with Stakeholders
Since stakeholder management is key for this position, think about how you've successfully collaborated with different teams in the past. Prepare to share examples of how you've communicated complex data insights to non-technical stakeholders, ensuring they understand the impact on marketing decisions.
