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- Tasks: Lead digital transformation and develop modern marketing strategies for B2B industrial products.
- Company: Join Anchor Engineering Limited, a forward-thinking company in the industrial sector.
- Benefits: Flexible hours, competitive pay, and opportunities for professional growth.
- Why this job: Combine your IT skills with marketing to drive real change in a dynamic environment.
- Qualifications: Experience in IT implementation and digital marketing, especially in B2B sectors.
- Other info: Work up to 25 hours per week with potential for extra hours.
The predicted salary is between 12 - 13 £ per hour.
We're seeking a dual-skilled IT and Marketing Consultant to lead our digital transformation initiative and develop modern marketing strategies for our B2B industrial products business. This role combines technical implementation (systems, databases, e-commerce) with digital marketing execution (SEO, content, lead generation) to support our ambitious growth plan.
The ideal candidate understands both the technical infrastructure needed for operational efficiency and the marketing strategies required to drive B2B growth in industrial sectors.
Responsibilities- Implement and configure customer relationship management (CRM) system.
- Automate quotation processes and customer communications.
- Set up email marketing automation and customer segmentation.
- Integrate systems for seamless data flow (inventory, CRM, e-commerce, accounting).
- Build or oversee development of e-commerce capability for standard product.
- Create product pages with technical specifications, CAD drawings, and cross-references.
- Assess current technology stack and recommend improvements.
- Ensure data security and backup protocols.
- Develop and execute digital marketing strategy for B2B industrial audience.
- Manage company website, blog, and online product catalogue.
- Optimize for search engines (technical SEO for industrial products).
- Develop digital campaigns targeting specific industries (food processing, manufacturing, HVAC, etc.).
- Manage Google Business Profile and local SEO.
- Create email marketing campaigns for customer retention and reactivation.
- Implement lead capture and nurturing systems.
- Build LinkedIn company presence and thought leadership.
- Create content calendar for social media (primarily LinkedIn for B2B).
- Engage with industrial communities and potential customers.
- Share technical expertise and case studies.
- Set up tracking and analytics (website traffic, conversions, lead sources).
- Monitor key performance indicators (KPIs) and report on progress.
- A/B test marketing campaigns and optimize based on results.
- Provide monthly performance reports with actionable insights.
- Web Development: Familiarity with e-commerce platforms (Shopify, WooCommerce, or custom solutions).
- CRM Systems: Experience implementing and configuring CRM platforms (HubSpot, Salesforce, Zoho, etc.).
- Integration: Ability to connect different systems and automate workflows.
- Data Analysis: Comfortable working with large datasets and creating reports.
- B2B Marketing: Proven experience in B2B marketing, preferably in industrial/technical sectors.
- Content Creation: Ability to write technical content for industrial audiences.
- Analytics: Google Analytics, marketing automation platforms, conversion tracking.
- Lead Generation: Experience with B2B lead generation and nurturing strategies.
- Self-motivated: Able to work independently with minimal supervision.
- Problem-solver: Creative solutions to technical and marketing challenges.
- Communicator: Can explain technical concepts to non-technical team.
- Organized: Strong project management skills and attention to detail.
- Adaptable: Comfortable in small business environment with multiple priorities.
3 years experience or more in IT implementation and digital marketing (combined or separate roles). Experience with industrial, manufacturing, or B2B distribution sectors. Understanding of technical products and ability to learn product specifications. Proven track record of successful digital transformation projects. Certifications in Google Analytics, HubSpot, or relevant platforms. Experience with small to medium-sized businesses (SMBs).
IT and Marketing Consultant in Newry employer: JobStart Scheme
Contact Detail:
JobStart Scheme Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land IT and Marketing Consultant in Newry
✨Tip Number 1
Network like a pro! Reach out to your connections in the IT and marketing fields. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past projects, especially those related to digital transformation and B2B marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Anchor Engineering Limited. Understand their products and market position. Tailor your responses to show how your dual skills in IT and marketing can help them achieve their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace IT and Marketing Consultant in Newry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your dual skills in IT and marketing. We want to see how your experience aligns with the specific responsibilities mentioned in the job description, like CRM implementation and digital marketing strategies.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. We love seeing enthusiasm for digital transformation and B2B marketing, so let that passion come through!
Showcase Relevant Experience: When detailing your work history, focus on projects that demonstrate your ability to integrate systems and execute marketing campaigns. We’re keen on seeing your problem-solving skills in action, especially in technical environments.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Anchor Engineering Limited.
How to prepare for a job interview at JobStart Scheme
✨Know Your Tech and Marketing Inside Out
Make sure you brush up on both the technical aspects and marketing strategies relevant to the role. Be ready to discuss your experience with CRM systems, e-commerce platforms, and B2B marketing tactics. This will show that you understand the dual nature of the position.
✨Prepare Real-World Examples
Think of specific projects where you've successfully implemented IT solutions or executed marketing campaigns. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you demonstrate your problem-solving skills and how you can contribute to their digital transformation.
✨Showcase Your Analytical Skills
Since data analysis is key for this role, be prepared to talk about how you've used analytics tools like Google Analytics in past roles. Discuss how you've tracked KPIs and optimised campaigns based on data insights. This will highlight your ability to make data-driven decisions.
✨Engage with Their Industry
Research Anchor Engineering Limited and their target industries. Familiarise yourself with current trends in sectors like food processing and manufacturing. Being able to speak knowledgeably about these areas will show your genuine interest and understanding of their business needs.
