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- Tasks: Lead performance marketing strategies and campaigns to drive growth for Edukoya.
- Company: Edukoya connects African learners with top teachers for personalised online education.
- Benefits: Enjoy flexible remote work, fast-track career opportunities, and a vibrant startup culture.
- Why this job: Make a real impact in education while working in a dynamic, innovative environment.
- Qualifications: 4+ years in B2C marketing with hands-on experience in Google and Facebook Ads.
- Other info: Join a diverse team passionate about transforming education for students worldwide.
The predicted salary is between 28800 - 42000 £ per year.
About Edukoya
Edukoya is a global education technology company that connects African learners with the world’s best teachers for real-time one to one learning. Edukoya mission is to allow every child to reach their full potential. Edukoya believes that education is not one-size-fits-all. Rather, all students are unique, and the world is within their reach when connected with great teachers capable of personalizing learning and sparking curiosity.
Edukoya is building the world’s largest online learning platform for Africans. By empowering the next generation with access to high-quality tutoring that is accessible, affordable, and engaging.
We’re building a category leader in a massive and growing market, but we are still early enough for you to make a big impact.
Tutoring with Edukoya
Edukoya facilitates 1:1 and group video-based tuition, with lessons taking place within the company’s custom-made virtual classroom platform. Aimed at students aged 6-18, Edukoya offers personalized support for more than 30 school subjects. Edukoya matches tutors with students based on their learning style and needs.
We are recruiting for the position of a Performance Marketing Manager
About the role
Are you an Analytical, creative, and experienced Marketer? Are you ambitious, resilient and driven by hyper-growth? Then, you found the perfect job! Edukoya is looking for a Performance Marketing superstar. At Edukoya, We work passionately every day to fulfill our mission in building the number 1 learning platform in Africa. Headquartered in the UK and founded in 2021, Edukoya is the leading, scale-up, venture-backed Edtech platform. We are building a category leader and looking for ambitious self starters to join our mission.
Your tasks:
Who you are:
What we offer you:
Remote Performance Marketing Manager – Edukoya employer: Jobspaddy
Contact Detail:
Jobspaddy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Remote Performance Marketing Manager – Edukoya
✨Tip Number 1
Familiarise yourself with Edukoya's mission and values. Understanding their focus on personalised learning and the unique needs of African students will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past performance marketing campaigns you've managed. Highlight how you optimised ROAS and achieved growth targets, as this will demonstrate your ability to deliver results in a fast-paced environment.
✨Tip Number 3
Network with professionals in the EdTech space, especially those who have experience with performance marketing. Engaging with industry peers can provide insights into current trends and challenges, which you can reference during interviews to show your commitment and knowledge.
✨Tip Number 4
Prepare to discuss innovative marketing ideas that could work for Edukoya. Think about new channels or creative campaigns that could resonate with their target audience, as demonstrating your forward-thinking approach will set you apart from other candidates.
We think you need these skills to ace Remote Performance Marketing Manager – Edukoya
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in B2C environments. Emphasise your hands-on experience with Google and Facebook Ads, as well as any achievements related to optimising ROAS.
Craft a Compelling Cover Letter: In your cover letter, express your passion for education technology and how your skills align with Edukoya's mission. Mention specific campaigns you've led and the results achieved to demonstrate your impact.
Showcase Analytical Skills: Since the role requires analytical thinking, include examples of how you've used data to drive marketing decisions. Discuss tools like Google Analytics that you've used to measure campaign success.
Research Edukoya: Familiarise yourself with Edukoya's platform and its unique approach to education. Understanding their target audience and current marketing strategies will help you tailor your application and show genuine interest.
How to prepare for a job interview at Jobspaddy
✨Understand Edukoya's Mission
Before your interview, take some time to research Edukoya's mission and values. Understanding their commitment to personalised education will help you align your answers with their goals and demonstrate your passion for their cause.
✨Showcase Your Analytical Skills
As a Performance Marketing Manager, you'll need to be data-driven. Be prepared to discuss specific examples of how you've used analytics to optimise campaigns in the past. Highlight your experience with tools like Google Analytics and how you've improved ROAS.
✨Prepare for Creative Problem-Solving
Edukoya is looking for someone who can think outside the box. Prepare to share examples of innovative campaigns you've led or unique strategies you've implemented. This will showcase your creativity and ability to adapt in a fast-paced environment.
✨Familiarise Yourself with Performance Marketing Channels
Make sure you're well-versed in various performance marketing channels, especially Google and Facebook Ads. Be ready to discuss your hands-on experience with these platforms and any successful campaigns you've managed, as this will be crucial for the role.