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CUPRA/SEAT are recruiting for a CUPRA Tribe Development Manager on a full time secondment basis for 3 years.
Reporting to the Head of Sales, you will be the custodian of the "CUPRA Tribe" behaviours, spirit and culture within the CUPRA retailer network - across sales and aftersales - and the internal Brand team.
The primary purpose of this role is to develop and implement training, communications, and engagement activities that promote network behaviours supporting CUPRA's growth and differentiation from SEAT. The Tribe Development Manager plays a key role in shaping local and central strategies for a unique CUPRA customer experience, embodying the Brand values and ensuring the network consistently meets Brand expectations.
You will have responsibility for the timely, on budget delivery of core CUPRA projects for the Brand including the evolving definition and ongoing implementation of CUPRA’s innovative retailer network structure (e.g. CUPRA Specialist programme), and subsequent performance management as appropriate, ensuring clear alignment with Brand and VWG strategies.
Skills & Experience
Strong understanding of business and IT processes including Waterfall and Agile delivery methodologies
Understanding of digital technologies and how their application can transform customer experience
Excellent communication skills and ability to influence and negotiate at senior management level.
Ability to quickly develop strong effective relationships with commercial, creative and technical people
What can we offer you?
Along with a competitive salary:
- car schemes (including cars for family members)
- discretionary bonus
- fuel card
- enhanced pension contributions
- private healthcare
- 27 days holiday plus bank holidays
- 4 x life assurance & health & wellbeing support
- we also offer a wide range of flexible benefits to suit you and your lifestyle.
CUPRA UK
At CUPRA UK, nothing is more important than the people who become part of our Tribe: our mantra really is that 'People make the Brand'. We recognise that we can only achieve our ambitious business goals by providing an amazing and unique experience for our customers. To do so, we aim to attract and develop the most talented people by offering them the right development opportunities, whilst providing the means and motivation to realise their full potential in a truly inspirational and progressive brand.
Job ID: 5165
Location: Milton Keynes, GB, MK14 5AN
Contract Type: Assignee
Remote Working: Up to 80%
Posting Date: Sep 15, 2026
What inclusion means to us
We want everyone at Volkswagen Group UK to feel included. Why? Because unique voices and perspectives are vital for our future. And we know that enabling diverse teams to thrive, be creative, and be heard, leads to better business outcomes. That's why we run various programmes to promote a diverse, inclusive and non-discriminatory culture. We're proud of earning Inclusive Employers' Gold accreditation in 2024. But there's always more to do.
Join us and you'll find a very different type of organisation. So, we'll reward you with an attractive range of benefits, and we'll recognise your personal commitments beyond work by protecting your wellbeing. We'll also give you all the support and learning opportunities you need to develop a successful career with us.
Our hiring process should take no longer than 8 weeks from start to finish, depending on the role and time of year. Throughout the process, you will be kept updated on your progress.
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