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- Tasks: Drive social media engagement and monetisation strategies for Newsquest's titles.
- Company: Join Newsquest, a leading regional news publisher in the UK.
- Benefits: Enjoy 25 days holiday, career progression, and wellness support.
- Why this job: Make an impact by optimising high-performing content and boosting revenue.
- Qualifications: Strong analytical skills and experience in social media content creation.
- Other info: Be part of a passionate team dedicated to community journalism.
The predicted salary is between 36000 - 60000 £ per year.
The Social Monetisation Manager will play a pivotal role in identifying, optimising and replicating high-performing content and engagement strategies across social media for Newsquest's titles, as well as helping newsrooms do the same. This is a revenue-generating position with a clear data-led strategy, designed to capitalise on the established and emerging opportunities of social content monetisation and take our earnings and audience engagement to the next level.
Key Responsibilities
- Analyse and optimise engagement using a wealth of cutting-edge platforms, tools and analytics to identify posts generating high engagement and replicate successful approaches across pages.
- Replicate and scale best performers by identifying top-performing posts and content types from one title and adapting them for others across the Newsquest network.
- Manage video content by optimising and posting high-engagement video content from our websites to social platforms.
- Track and analyse our social revenue monthly, sharing insights and best practices to increase revenue group-wide.
- Work with newsrooms across the country to help them get the best out of monetisation schemes in addition to the active, practical steps taken in this role to generate revenue.
- Research, test and implement monetisation models on all social platforms to diversify and futureproof Newsquest's social revenue streams.
Skills, Knowledge & Expertise
- Strong ability to spot, optimise and replicate high-performing social content across multiple brands.
- Confident with analytics and revenue reporting, using data to drive decisions and demonstrate impact.
- Skilled in creating and publishing high-engagement video content tailored to platform best practice.
- Good understanding of social platform monetisation models and emerging revenue opportunities.
- Effective communicator able to influence and support newsrooms to adopt best-practice approaches.
- Commercially minded, proactive and skilled at turning insights into clear, repeatable playbooks.
Benefits
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan & mental health support
- Perks & discounts including: Gym membership, Cycle to Work scheme, Eye care vouchers (£50 towards glasses), Retail discounts, Team building days & annual volunteer charity day
About Newsquest Media Group
We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions. We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population. In addition to our local news brands, we own several digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs.
Social Monetisation Manager in Bolton employer: jobs24
Contact Detail:
jobs24 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Monetisation Manager in Bolton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in social media content and engagement strategies. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its social media presence. Be ready to discuss how you can optimise their content and drive revenue. Tailor your answers to show you understand their goals and challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Newsquest.
We think you need these skills to ace Social Monetisation Manager in Bolton
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with social media monetisation and content optimisation. We want to see how your skills align with the role of Social Monetisation Manager, so don’t hold back!
Showcase Your Data Skills: Since this role is all about data-led strategies, be sure to include examples of how you've used analytics to drive decisions in previous roles. We love seeing numbers that tell a story, so make it clear how your insights have made an impact.
Highlight Your Video Content Experience: If you’ve got experience creating high-engagement video content, shout about it! Share specific examples of successful video campaigns you've managed, as this will resonate well with us and the responsibilities of the position.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at jobs24
✨Know Your Numbers
As a Social Monetisation Manager, you'll need to be comfortable with analytics. Brush up on key metrics related to social media engagement and revenue. Be ready to discuss how you've used data in the past to drive decisions and optimise content.
✨Showcase Your Creativity
This role requires a knack for creating high-engagement video content. Prepare examples of your previous work that highlight your creativity and ability to adapt content for different platforms. Bring along any relevant case studies that demonstrate your success.
✨Understand Monetisation Models
Familiarise yourself with various social platform monetisation models. Be prepared to discuss emerging opportunities and how you would implement them at Newsquest. Showing that you’re proactive about exploring new revenue streams will impress the interviewers.
✨Communicate Effectively
As an effective communicator, you’ll need to influence newsrooms across the country. Practice articulating your ideas clearly and confidently. Think of ways to demonstrate your ability to support teams in adopting best practices during the interview.
