At a Glance
- Tasks: Lead EMEA client marketing strategies and campaigns for institutional clients.
- Company: Join Northern Trust, a Fortune 500 financial institution with over 130 years of experience.
- Benefits: Competitive salary, professional development, and a supportive work environment.
- Other info: Collaborative culture with opportunities for growth and innovation.
- Why this job: Make a real impact in a dynamic role that shapes marketing strategies across EMEA.
- Qualifications: Advanced degree or industry certification preferred; strong marketing and leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
About Northern Trust
Northern Trust, a Fortune 500 company, is a globally recognized, award‑winning financial institution that has been in continuous operation since 1889. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
Senior Marketing Strategist Overview
NTAM is seeking a Senior Marketing Strategist to lead EMEA Client Marketing for the Institutional segment. Reporting to the Head of Client Marketing, this role sets the strategic direction for institutional channel marketing across EMEA and drives integrated marketing programs that strengthen NTAM’s brand, deepen client engagement, and support commercial growth across key institutional audiences. The Senior Marketing Strategist serves as the senior business partner for the Institutional segment across EMEA, collaborating closely with sales, product, and investment teams.
Key Responsibilities
- Lead EMEA client and channel marketing for the Institutional segment, setting strategic direction and ensuring alignment to regional business priorities, sales objectives, and NTAM brand standards.
- Develop and execute integrated marketing strategies and campaigns that drive awareness, engagement, and adoption of NTAM’s institutional investment capabilities across target client segments and markets in EMEA.
- Serve as a senior strategic partner to institutional sales leadership and other key stakeholders, proactively identifying business needs and translating them into actionable marketing plans.
- Oversee the development of channel‑specific messaging, campaigns, and marketing materials that reflect client needs, market conditions, and competitive dynamics across the institutional landscape.
- Partner closely with product, investment, and communications teams to deliver content, campaign assets, and sales enablement materials that support commercial objectives and client conversations.
- Lead regional planning and prioritization for marketing initiatives, ensuring resources are allocated effectively and programs are delivered with strong cross‑functional coordination and governance.
- Establish and monitor KPIs for campaigns and initiatives, present performance insights to senior management, and continuously optimize marketing effectiveness based on data and feedback.
- Manage and develop a high‑performing team, providing leadership, coaching, and clear direction while fostering collaboration, accountability, and operational excellence.
- Maintain strong awareness of institutional client trends, competitor activity, regulatory considerations, and market developments across EMEA to inform strategy and messaging.
- Contribute to the annual client marketing planning process and help shape longer‑term strategic priorities for the broader client marketing function.
Qualifications
Advanced degree or industry certification preferred.
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
Sr. Marketing Strategist-EMEA - Northern Trust employer: Jobs via eFinancialCareers
Northern Trust is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation. With a strong commitment to employee growth, we provide extensive training and development opportunities, ensuring our team members thrive in their careers. Located in the heart of EMEA, our culture prioritises inclusivity and excellence, making it a rewarding place for those looking to make a meaningful impact in the financial sector.
Contact Details:
Jobs via eFinancialCareers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Marketing Strategist-EMEA - Northern Trust
✨Tip Number 1
Network like a pro! Reach out to connections in the finance and marketing sectors, especially those who work at Northern Trust or similar companies. A friendly chat can open doors and give you insider info on the company culture and job expectations.
✨Tip Number 2
Prepare for interviews by researching Northern Trust’s recent marketing campaigns and their impact. Show us that you’re not just interested in the role but also passionate about the brand and its mission. Tailor your responses to highlight how your experience aligns with their goals.
✨Tip Number 3
Don’t forget to follow up after interviews! A quick thank-you email reiterating your enthusiasm for the role can set you apart from other candidates. It shows us that you’re proactive and genuinely interested in joining the team.
✨Tip Number 4
Utilise our website to apply directly for the Senior Marketing Strategist position. It’s the best way to ensure your application gets noticed. Plus, you’ll find additional resources and tips to help you stand out in the competitive job market!
We think you need these skills to ace Sr. Marketing Strategist-EMEA - Northern Trust
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Strategist role. Highlight your experience in EMEA marketing and any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to Northern Trust's success. We love seeing genuine enthusiasm!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven engagement and growth in previous roles. We appreciate results-driven candidates!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Jobs via eFinancialCareers
✨Know Your Stuff
Before the interview, dive deep into Northern Trust's history, values, and recent developments. Understanding their brand and how they position themselves in the market will help you align your answers with their goals.
✨Showcase Your Strategic Mindset
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to explain how you set strategic directions and how those strategies led to measurable outcomes, especially in an institutional context.
✨Collaborative Spirit
Highlight your experience working with cross-functional teams. Share examples of how you've partnered with sales, product, and investment teams to create successful marketing campaigns that resonate with clients.
✨Data-Driven Decisions
Be prepared to talk about how you use KPIs and data analytics to inform your marketing strategies. Discuss any tools or methods you've used to monitor campaign performance and how you've optimised based on feedback.
