At a Glance
- Tasks: Lead the social media strategy for M&G Investments, creating engaging content and campaigns.
- Company: M&G plc is a historic financial services company focused on empowering clients to manage their investments confidently.
- Benefits: Enjoy flexible working arrangements and a supportive workplace culture that values diversity and inclusion.
- Other info: M&G welcomes diverse applicants and offers support for those with disabilities or additional needs.
- Why this job: Join a dynamic team where your creativity can shine and make a real impact in the finance sector.
- Qualifications: Expertise in B2B social media, particularly LinkedIn, and experience with analytics tools are essential.
The predicted salary is between 42000 - 84000 € per year.
2 days ago Be among the first 25 applicants
At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.
Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.
We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.
The Role
As the Senior Social Media Manager - Asset Management, you will play a pivotal role in establishing a social media strategy for the Asset Management function of M&G plc; M&G Investments.
You will be responsible for defining, planning, developing and implementing a proactive and integrated social media strategy to tell our story and elevate our brand in line with marketing and business priorities.
You will need to be able to lead multiple projects and campaigns and collaborate closely with cross-functional teams to ensure the seamless delivery of outstanding social experiences.
Key Responsibilities:
- Work with the Head of Digital Marketing & Analytics, Campaign and Channel Marketing leads to develop and implement an organic social media strategy aligned to overarching business and marketing objectives.
- Work closely with cross-functional teams to develop and implement social media best practices, including training for the wider marketing team.
- Expand our colleague advocacy programme with mentoring, content and analytics sharing initiatives
- Manage relationships with social, media and digital marketing agencies, ensuring seamless collaboration and the delivery of high-quality campaigns
- Work with colleagues in the broader digital team to monitor social media journeys and their contributions to lead generation and market intelligences programmes
- Budget management as required.
- Ensure social media activities for M&G Investments are compliant with M&G plc policies and mitigate associated risks.
- Expert knowledge of B2B usage of LinkedIn, X, preferably withing the Asset Management industry
- Experience using Brandwatch, Sprinklr, Oktopost or similar social media tools
- Detailed knowledge of best practice and emerging trends in social media with strong networks / links into other organisations and industry bodies
- Understanding of asset management product research and thought leadership journeys across the broader digital ecosystem
- Experience of working in/with complex organisations where key stakeholders are dispersed across the business and hold sometimes competing priorities and/or perspectives
- Detailed knowledge of social media analytics and their use to guide and shape online content
- Experience of using social media listening data and customer insight to develop user-oriented content
- Experience in designing and implementing a team triage approach to crisis management
- Experience of working with insight/analytics teams to help to inform business strategies for other key business areas
- Personal attributes - Highly collaborative, with an ability to work across organisation boundaries; strong customer focus and innovative mind-set
Recruiter: Andre Martin-Comrie
We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.
M&G is also proud to be a Disability Confident Leader , and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job, will be offered an interview if they \'opt in\' to the scheme when applying.
If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com
Seniority level
Seniority level
Mid-Senior level
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#J-18808-LjbffrSenior Social Media Manager - M&G plc. employer: Jobs via eFinancialCareers
M&G plc is an exceptional employer that fosters a collaborative and inclusive work culture, offering flexible working arrangements and comprehensive support for all employees. With a strong commitment to employee growth and development, M&G provides unique opportunities to engage in meaningful projects within the dynamic financial services sector, all while being based in the vibrant city of Edinburgh, known for its rich history and cultural diversity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Manager - M&G plc.
✨Tip Number 1
Familiarise yourself with M&G plc's brand and values. Understanding their mission to instil confidence in financial products will help you align your social media strategies with their core objectives, making you a more attractive candidate.
✨Tip Number 2
Showcase your expertise in B2B social media, particularly on platforms like LinkedIn and X. Highlight any previous campaigns you've led that resulted in measurable success, as this will demonstrate your ability to drive engagement in the asset management sector.
✨Tip Number 3
Network with professionals in the asset management industry. Attend relevant events or webinars to connect with potential colleagues and stakeholders, which can provide insights into the company culture and expectations for the role.
✨Tip Number 4
Prepare to discuss how you would implement social media best practices within a complex organisation. Be ready to share examples of how you've successfully collaborated with cross-functional teams in the past, as this is crucial for the Senior Social Media Manager role.
We think you need these skills to ace Senior Social Media Manager - M&G plc.
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in social media management, particularly within the B2B sector and asset management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter:In your cover letter, explain why you are passionate about social media and how your skills align with M&G plc's mission. Mention specific strategies or campaigns you've successfully implemented in the past.
Showcase Your Knowledge:Demonstrate your understanding of social media analytics and tools like Brandwatch or Sprinklr. Provide examples of how you've used data to inform content strategy and improve engagement.
Highlight Collaboration Skills:Since the role involves working with cross-functional teams, emphasise your ability to collaborate effectively. Share examples of how you've worked with different departments to achieve common goals.
How to prepare for a job interview at Jobs via eFinancialCareers
✨Showcase Your Social Media Expertise
Make sure to highlight your experience with B2B social media, especially on platforms like LinkedIn and X. Be prepared to discuss specific campaigns you've managed and the results they achieved, as this will demonstrate your ability to elevate M&G's brand.
✨Understand the Asset Management Landscape
Familiarise yourself with the asset management industry and its trends. Being able to speak knowledgeably about current market conditions and how they impact social media strategies will impress your interviewers and show that you're ready to contribute from day one.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve navigated competing priorities to achieve common goals.
✨Demonstrate Analytical Skills
Be ready to discuss how you've used social media analytics to inform your strategies. Share specific instances where data-driven decisions led to successful outcomes, as this aligns with M&G's focus on using insights to guide their marketing efforts.
