At a Glance
- Tasks: Lead EMEA marketing strategies for institutional clients and drive impactful campaigns.
- Company: Join Northern Trust, a Fortune 500 financial institution with over 130 years of experience.
- Benefits: Competitive salary, professional development, and a supportive work environment.
- Other info: Dynamic role with opportunities for career advancement in a fast-paced environment.
- Why this job: Shape marketing strategies that influence key institutional audiences and drive commercial growth.
- Qualifications: Experience in asset management marketing and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
About Northern Trust
Northern Trust, a Fortune 500 company, is a globally recognized, award‑winning financial institution that has been in continuous operation since 1889. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
Senior Marketing Strategist Overview
NTAM is seeking a Senior Marketing Strategist to lead EMEA Client Marketing for the Institutional segment. Reporting to the Head of Client Marketing, this role sets the strategic direction for institutional channel marketing across EMEA and drives integrated marketing programs that strengthen NTAM’s brand, deepen client engagement, and support commercial growth across key institutional audiences. The Senior Marketing Strategist serves as the senior business partner for the Institutional segment across EMEA, collaborating closely with sales, product, and investment teams.
Key Responsibilities
- Lead EMEA client and channel marketing for the Institutional segment, setting strategic direction and ensuring alignment to regional business priorities, sales objectives, and NTAM brand standards.
- Develop and execute integrated marketing strategies and campaigns that drive awareness, engagement, and adoption of NTAM’s institutional investment capabilities across target client segments and markets in EMEA.
- Serve as a senior strategic partner to institutional sales leadership and other key stakeholders, proactively identifying business needs and translating them into actionable marketing plans.
- Oversee the development of channel‑specific messaging, campaigns, and marketing materials that reflect client needs, market conditions, and competitive dynamics across the institutional landscape.
- Partner closely with product, investment, and communications teams to deliver content, campaign assets, and sales enablement materials that support commercial objectives and client conversations.
- Lead regional planning and prioritization for marketing initiatives, ensuring resources are allocated effectively and programs are delivered with strong cross‑functional coordination and governance.
- Establish and monitor KPIs for campaigns and initiatives, present performance insights to senior management, and continuously optimize marketing effectiveness based on data and feedback.
- Manage and develop a high‑performing team, providing leadership, coaching, and clear direction while fostering collaboration, accountability, and operational excellence.
- Maintain strong awareness of institutional client trends, competitor activity, regulatory considerations, and market developments across EMEA to inform strategy and messaging.
- Contribute to the annual client marketing planning process and help shape longer‑term strategic priorities for the broader client marketing function.
Qualifications & Skills
- Proven experience in asset management or institutional financial services marketing, with demonstrated success leading channel or client marketing strategy for complex, matrixed organizations.
- Deep understanding of the institutional investor landscape in EMEA, including client needs, sales dynamics, and the competitive environment across relevant channels and markets.
- Proven ability to develop and execute integrated marketing strategies that support commercial growth and deliver measurable business outcomes.
- Strong leadership experience, including managing and developing teams, influencing senior stakeholders, and driving alignment across cross‑functional groups.
- Excellent written, verbal, and presentation skills, with the ability to shape compelling messaging for sophisticated institutional audiences.
- Strong analytical and strategic thinking skills, with experience using performance data and market insight to refine campaigns and improve effectiveness.
- Experience operating within regulatory and compliance frameworks relevant to financial services marketing.
- Highly organized, results‑oriented, and able to manage multiple priorities in a fast‑paced environment.
- Bachelor’s degree required in marketing, communications, business, or a related field; advanced degree or industry certification preferred.
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center.
Sr. Marketing Strategist-EMEA - Northern Trust in London employer: Jobs via eFinancialCareers
Northern Trust is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation. With a strong commitment to employee growth, we provide extensive training and development opportunities, ensuring our team members thrive in their careers. Located in the heart of EMEA, our culture prioritises inclusivity and excellence, making it a rewarding place for professionals seeking to make a meaningful impact in the financial services industry.
Contact Details:
Jobs via eFinancialCareers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Marketing Strategist-EMEA - Northern Trust in London
✨Tip Number 1
Network like a pro! Reach out to connections in the finance and marketing sectors, especially those who work at Northern Trust or similar companies. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies showcasing your previous marketing strategies and successes. When you get the chance to chat with hiring managers, let your results do the talking.
✨Tip Number 3
Stay updated on industry trends! Follow financial news and marketing insights relevant to EMEA. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Northern Trust team. Let's make it happen!
We think you need these skills to ace Sr. Marketing Strategist-EMEA - Northern Trust in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior Marketing Strategist. Highlight your experience in asset management and institutional marketing, and don’t forget to showcase your leadership skills and strategic thinking.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for the role. Mention specific achievements that align with the responsibilities listed in the job description, and show your passion for the financial services industry.
Showcase Your Analytical Skills:Since this role involves monitoring KPIs and optimising campaigns, make sure to include examples of how you've used data to drive marketing strategies in your previous roles. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Jobs via eFinancialCareers
✨Know Your Audience
Before the interview, research Northern Trust and their institutional client marketing strategies. Understand their brand values and recent campaigns to show that you’re not just familiar with the company but also genuinely interested in how you can contribute to their goals.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of integrated marketing strategies you've developed in the past. Highlight how these strategies led to measurable outcomes, especially in complex environments. This will demonstrate your ability to think strategically and align with their business objectives.
✨Be Data-Driven
Since the role involves monitoring KPIs and optimising marketing effectiveness, come prepared with insights from your previous campaigns. Discuss how you used data to refine your strategies and improve results, showcasing your analytical skills and understanding of market dynamics.
✨Demonstrate Leadership Skills
As a Senior Marketing Strategist, you'll need to manage and develop a team. Be ready to share your leadership experiences, focusing on how you foster collaboration and accountability within teams. This will help illustrate your capability to lead effectively in a fast-paced environment.
