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- Tasks: Lead brand strategy and campaigns for a trendy lifestyle fashion brand.
- Company: Join a well-loved retail name with a loyal customer base and ambitious growth plans.
- Benefits: Enjoy a creative work environment with opportunities for collaboration and influence.
- Why this job: Make your mark by shaping a distinct British brand in a competitive market.
- Qualifications: Experience in fashion or premium retail, with strong storytelling and strategic skills.
- Other info: This role blends strategic thinking with hands-on brand guardianship.
The predicted salary is between 43200 - 72000 £ per year.
A lifestyle fashion brand is looking for an accomplishedGroup Brand Managerto take the reins of its brand identity and drive its evolution across multiple channels and markets. With a loyal customer base, a strong sense of style, and ambitious plans for future growth, this is a rare opportunity to shape the voice and vision of a well-loved retail name.
Working at the heart of the business, the Group Brand Manager will lead the development and execution of a cohesive brand strategy, championing consistency across retail, digital, campaign, and comms touchpoints. Working alongside the senior leadership team, this person will be the brand\’s custodian, ensuring it stays relevant, resonant, and distinctly British in a competitive landscape.
What\’s involved:
- Owning and evolving the brand identity, values and messaging across all customer-facing activity
- Leading seasonal brand campaigns and product storytelling, in partnership with creative, marketing and e-commerce teams
- Acting as the internal voice of the brand, ensuring consistency across departments and geographies
- Working with insight, retail and merchandising teams to understand consumer behaviours and align brand activity with commercial objectives
- Managing relationships and providing clear, inspiring briefs for creative development
- Ensuring brand integrity across packaging, in-store environments, social, and influencer activity
What they\’re looking for:
- A brand-led marketer with experience in fashion, lifestyle or premium retail
- Someone confident leading brand strategy and bringing ideas to life across multiple platforms
- A collaborative operator who thrives in a cross-functional role and can influence at all levels
- Experience managing agencies and creative partners
- Strong storytelling instincts, with a passion for British style and customer insight
This is a brilliant opportunity for someone who wants to make their mark-blending strategic thinking with hands-on brand guardianship in a creative, commercial environment.
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Group Brand Manager employer: jobs.sportstechgroup.org- JobBoard
Contact Detail:
jobs.sportstechgroup.org- JobBoard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Brand Manager
✨Tip Number 1
Familiarise yourself with the brand's current identity and values. Understanding their existing messaging will help you articulate how you can enhance and evolve it, showing that you're already aligned with their vision.
✨Tip Number 2
Research recent campaigns and product launches from the brand. Being able to discuss these in your conversations will demonstrate your genuine interest and insight into their market positioning and consumer engagement strategies.
✨Tip Number 3
Network with professionals in the fashion and lifestyle sectors. Attend industry events or engage on platforms like LinkedIn to connect with people who might provide insights or even referrals for the Group Brand Manager role.
✨Tip Number 4
Prepare to showcase your storytelling skills. Think of examples where you've successfully led brand narratives or campaigns, as this will be crucial in demonstrating your fit for a role that requires strong creative and strategic thinking.
We think you need these skills to ace Group Brand Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand the brand's identity, values, and messaging. Familiarise yourself with their current campaigns and how they position themselves in the market.
Tailor Your CV: Highlight your relevant experience in fashion or lifestyle marketing. Emphasise your achievements in brand strategy and any successful campaigns you've led, ensuring they align with the job description.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for the brand and British style. Discuss how your skills and experiences make you the perfect fit for the Group Brand Manager role, and provide examples of your storytelling abilities.
Showcase Collaborative Experience: In your application, mention specific instances where you've successfully collaborated with cross-functional teams. Highlight your ability to influence and lead projects that required input from various departments.
How to prepare for a job interview at jobs.sportstechgroup.org- JobBoard
✨Showcase Your Brand Strategy Experience
Be prepared to discuss your previous experience in leading brand strategies, especially in the fashion or lifestyle sectors. Highlight specific campaigns you've managed and the impact they had on brand identity and customer engagement.
✨Demonstrate Cross-Functional Collaboration
Since this role requires working closely with various teams, share examples of how you've successfully collaborated with creative, marketing, and e-commerce teams in the past. Emphasise your ability to influence and align different departments towards a common goal.
✨Emphasise Storytelling Skills
Prepare to discuss your storytelling instincts and how you've used them to create compelling narratives for brands. Bring examples of how you’ve crafted brand messages that resonate with consumers and reflect British style.
✨Understand Consumer Insights
Familiarise yourself with current consumer behaviours and trends in the fashion industry. Be ready to discuss how you've used insights to inform brand strategies and align activities with commercial objectives.
