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- Tasks: Shape compelling brand propositions for Ecotricity and new products while collaborating across teams.
- Company: Join a pioneering sustainable energy brand with a mission-driven team.
- Benefits: Enjoy a competitive salary, healthcare, hybrid working, and generous holiday allowance.
- Why this job: Make a real impact in sustainability and develop your career in brand management.
- Qualifications: 4+ years in brand management with a passion for sustainability and strong communication skills.
- Other info: Opportunity for professional growth in a collaborative and innovative environment.
The predicted salary is between 34000 - 50000 £ per year.
We're seeking a strategic Brand and Proposition Manager to develop and execute compelling domestic brand propositions for Ecotricity and our new product offerings. This role will be responsible for defining clear value propositions that resonate with our target audiences while ensuring alignment across the organisation to deliver on our brand promises.
Key Responsibilities
- Develop and refine Ecotricity's brand positioning, messaging, and value proposition
- Create compelling brand propositions for new products and services that align with our overall brand strategy
- Collaborate cross-functionally with product/UX, sales, operations, trading, product owners, change teams and customer service teams to scope and ensure proposition deliverability
- Conduct market research and competitor analysis to identify opportunities for differentiation
- Lead workshops with stakeholders to gather insights and build consensus around brand propositions
- Develop brand guidelines, messaging frameworks, and other assets to support consistent implementation
- Partner with marketing and design team members to translate brand propositions into effective marketing campaigns
- Monitor brand performance metrics and optimise propositions based on market feedback
- Ensure all customer touchpoints accurately reflect our brand propositions
- Work with the business to develop and manage the project plan from concept to delivery
Opportunity to shape the future of a pioneering sustainable energy brand. Collaborative work environment with a mission-driven team. Professional development and growth opportunities. Competitive salary and benefits package - £40k - £50k.
If you're a strategic brand thinker with a passion for sustainability and the ability to collaborate effectively across teams to deliver exceptional brand experiences, we want to hear from you!
About You
Qualifications
- 4+ years of experience in brand management, proposition development, or similar marketing roles
- Proven track record of developing successful brand propositions, preferably in the energy or sustainability sector
- Strong understanding of brand strategy principles and frameworks
- Excellent communication and influencing skills to work effectively across departments
- Demonstrated ability to translate customer insights into compelling value propositions
- Experience facilitating cross-functional workshops and building consensus
- Analytical skills to evaluate market data and measure proposition effectiveness
Preferred Skills/Experience
- Experience in the renewable energy sector or with sustainability-focused brands
- Knowledge of new product development processes
- Familiarity with customer journey mapping and experience design
- Understanding of sustainability marketing and green consumer behaviour
About Us
What's in it for you... Healthcare plan, life assurance and generous pension contribution. Hybrid Working. Various company discounts (including shops, gyms, days out and events). Holiday of 25 days (plus bank holidays).
Ecotricity is an equal opportunities employer and is committed to providing equality for all.
Brand and Propositions Manager employer: jobs.sportstechgroup.org- JobBoard
Contact Detail:
jobs.sportstechgroup.org- JobBoard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Propositions Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching Ecotricity and its brand values. Understand their mission and how your skills align with their goals. We want to see your passion for sustainability shine through when you talk about how you can contribute to their brand propositions.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience in brand management and how you’ve developed successful propositions in the past. We love hearing about real examples that showcase your strategic thinking and collaboration skills.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in their minds as they make their decision. And remember, apply through our website for the best chance!
We think you need these skills to ace Brand and Propositions Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in brand management and sustainability. We want to see how your skills align with our mission at Ecotricity!
Showcase Your Strategic Thinking: In your application, emphasise your ability to develop compelling brand propositions. Share examples of how you've successfully defined value propositions that resonate with target audiences.
Highlight Collaboration Skills: Since this role involves working cross-functionally, let us know about your experience collaborating with different teams. We love seeing how you can bring people together to achieve a common goal!
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality shine through. Show us your passion for sustainability and why you’re excited about the opportunity to work with us at Ecotricity!
How to prepare for a job interview at jobs.sportstechgroup.org- JobBoard
✨Know Your Brand Inside Out
Before the interview, dive deep into Ecotricity's brand values and recent initiatives. Understand their mission in sustainability and how they position themselves in the market. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed successful brand propositions in the past. Be ready to discuss your thought process, the challenges you faced, and how you collaborated with cross-functional teams to achieve results.
✨Bring Data to the Table
Familiarise yourself with market research and competitor analysis relevant to the energy sector. Be prepared to discuss how you've used data to inform brand strategies and measure success, as this will demonstrate your analytical skills.
✨Engage in Collaborative Scenarios
Expect to participate in discussions or workshops during the interview. Practice facilitating conversations and building consensus around ideas, as this role requires strong collaboration across various teams. Show them you can lead these discussions effectively!