Brand Activation Manager

Crayola has inspired children to express their creativity since 1903. Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops quality art products and experiences that are loved by families and preferred by teachers. Our company culture is mission focused, and encourages fun, collaboration, transparency, and helping others. We are committed to diversity and inclusion. Crayola believes a diverse workforce provides a broad spectrum of perspectives which enables us to create innovative products and continuously improve our work processes. We have an intentional focus on fostering a work environment where all employees feel valued and appreciated.

About the Role: At Crayola, we’re passionate about creating moments of joy and creativity for families everywhere. As Brand Activation Manager, you’ll play a key role in ensuring our brand shines - both in-store and online - across the UK market. You’ll lead the development and delivery of engaging omnichannel activation programmes that connect with shoppers and bring our brand to life. This is an exciting opportunity for someone looking to take ownership of activation strategies, collaborate closely with retail and agency partners, and make a real impact on brand visibility. The role offers fantastic scope for professional growth and development.

Key Responsibilities:

• Lead the planning and delivery of in-store and online brand activations, ensuring alignment with business priorities and budgets.
• Develop physical and digital point-of-sale (POS) materials, working with our North American colleagues to adapt global assets for the UK market.
• Collaborate with the UK Sales and Category teams to design tailored activations for key customers as well as national campaigns.
• Build strong, positive relationships with retailer teams, shopper agencies, and internal stakeholders.
• Manage the booking and execution of in-store and online media, ensuring effective use of resources and excellent execution.
• Support the definition of KPIs and contribute to ROI modelling to monitor and optimise campaign effectiveness.
• Stay ahead of shopper trends and activation innovations, bringing fresh, forward-thinking ideas to our UK team.
• Track and manage budgets, ensuring accurate PO records and timely reporting.
• Capture and share competitor activity and key learnings to inform future plans.

What we’re looking for:

• You have experience in brand activation, shopper marketing, or retail marketing, with a track record of delivering impactful campaigns.
• You’re skilled at managing multiple projects and stakeholders, with strong organisational abilities.
• You bring fresh thinking, creativity, and a solutions-focused approach.
• You thrive in collaborative environments and enjoy building relationships internally and externally.
• You’re confident working with budgets and data to inform decision-making.
• You’re proactive in keeping up with market trends and sharing insights.

Diversity & Inclusion at Crayola: We will cultivate diversity and create a culture of inclusion for our collective brands – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best.

Green is our favourite colour! Crayola cares about the environment and responsibly makes the products you love.