Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead shopper marketing campaigns and ensure effective communication with sales teams.
- Company: Join Suntory, a global leader in soft drinks with a diverse portfolio.
- Benefits: Enjoy a supportive work environment, work-life balance, and personal growth opportunities.
- Why this job: Be part of a dynamic team driving brand growth and innovation in a collaborative culture.
- Qualifications: Some commercial experience and strong leadership skills are preferred.
- Other info: We value diversity and inclusion, ensuring everyone can thrive.
The predicted salary is between 36000 - 60000 £ per year.
As our Brand Activation Manager, you will lead the front-end/internal deployment of all Shopper Marketing Campaigns and ensure they are delivered to the customer-facing teams in a consistent, simple, and efficient manner. This role focuses on leading a best-in-class end-to-end execution process and materials to deliver commercial and brand growth for Suntory GB&I, enabling our customer-facing teams to be ‘Gemba centric’.
You will develop shopper toolkits for all campaigns, providing internal and external stakeholders with the right level of information and insight. You will support the creation of marketing-leading brand and commercial plans and help deliver our growth agenda. Ensuring seamless brand communication to our external-facing sales team is also key. Additionally, you will oversee the short-term (6-month) execution process, ensuring clear and concise communication across the business.
You will collaborate across functions such as Marketing, Sales, Category, CS&P, and Ted, influencing stakeholders at various levels to optimize plans and execute superbly in-market. The role requires translating trends, insights, and market activity into actionable campaigns.
This is a strategic, non-customer-facing role that enables team members to be ‘Gemba centric’ by fostering collaborative relationships with agency partners, ensuring flawless execution tracking, managing internal sign-offs, and aligning with customer needs. The individual must think multifacetedly, integrating commercial, brand, and customer perspectives to provide well-rounded recommendations.
YOUR ROLE
- Lead the creative development and management of shopper marketing campaigns across the drinks portfolio, including Lucozade Energy, Sport, and Ribena.
- Build strategic, customer-centric execution toolkits for all campaigns and internal processes.
- Develop and implement an end-to-end shopper marketing execution process that feeds into the commercial cycle.
- Oversee tracking and evaluation of each activation, maintaining the master scorecard and providing insights for future campaigns.
- Create and lead the brand communication platform to ensure effective information flow to the sales team, providing them with top-tier external content.
- Maintain effective relationships with shopper marketing agencies and brand partners.
- Gather and share best-in-class insights from agencies, suppliers, and retailers.
- Translate brand, consumer, and shopper insights into activation strategies.
- Review all point-of-sale materials, exploring new technologies and innovations.
- Support the execution of test & learn initiatives.
WHAT\’S IN IT FOR YOU
Suntory is a dynamic, entrepreneurial company home to beloved brands. As one of the largest soft drinks companies globally, we offer a diverse beverage portfolio enjoyed worldwide.
WHAT I NEED TO BE SUCCESSFUL
- Preferably, some commercial experience.
Key Competencies and Skills
- Ability to translate insights into action and delivery.
- Leadership skills across multiple teams.
- Innovative and strategic thinking.
- Experience in customer-facing roles.
- Drive to create change and deliver best-in-class executions.
- High attention to detail.
YOUR FUTURE WITH US
Joining Suntory means embarking on a career journey with opportunities to work with inspiring leaders and pursue your ambitions. We foster a supportive environment that values work-life balance and personal growth. Our People and Culture team is committed to creating a great employee experience, and we invite you to be part of it.
OUR DIVERSITY, EQUITY, AND INCLUSION COMMITMENT
We recognize that diverse perspectives contribute to our success. We are dedicated to fostering an inclusive workplace where everyone can bring their whole selves, regardless of background or identity. Our recruitment processes highlight our commitments, and we strive to make our interview process inclusive, offering accommodations as needed. Together, we aim to cultivate a workplace where everyone can thrive and contribute to our mission of Growing for Good.
#J-18808-Ljbffr
Brand Activation Manager employer: jobs.sportstechgroup.org- JobBoard
Contact Detail:
jobs.sportstechgroup.org- JobBoard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Manager
✨Tip Number 1
Familiarise yourself with the latest trends in shopper marketing and brand activation. Understanding current market dynamics will help you speak confidently about how you can contribute to our campaigns.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in shopper marketing. Engaging with others can provide insights into best practices and may even lead to valuable connections within Suntory.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led cross-functional teams or projects in the past. Highlighting your leadership skills and ability to influence stakeholders will be crucial in demonstrating your fit for this role.
✨Tip Number 4
Showcase your innovative thinking by coming up with fresh ideas for shopper marketing campaigns. Being able to present unique concepts during discussions can set you apart from other candidates.
We think you need these skills to ace Brand Activation Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Brand Activation Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV showcases relevant experience in shopper marketing, campaign management, and cross-functional collaboration. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for brand activation and your understanding of Suntory's values. Highlight specific examples of how you've successfully led marketing campaigns and collaborated with various teams.
Showcase Your Insights: Include examples of how you've translated market insights into actionable strategies in your application. This will demonstrate your ability to think strategically and deliver results, which is crucial for this role.
How to prepare for a job interview at jobs.sportstechgroup.org- JobBoard
✨Understand the Brand and Its Portfolio
Before your interview, make sure you have a solid understanding of Suntory's brands, especially Lucozade and Ribena. Familiarise yourself with their marketing strategies and recent campaigns to demonstrate your knowledge and enthusiasm for the role.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would develop and implement shopper marketing execution processes. Think about examples from your past experience where you've successfully translated insights into actionable strategies, and be ready to share these during the interview.
✨Highlight Your Collaborative Skills
This role requires working across various functions. Prepare examples that showcase your ability to influence stakeholders and collaborate effectively with different teams. Emphasise your leadership skills and how you've managed cross-functional projects in the past.
✨Prepare for Insight-Driven Discussions
Since the role involves translating trends and insights into campaigns, be ready to discuss how you gather and analyse market data. Bring examples of how you've used consumer insights to drive successful marketing initiatives, and be prepared to suggest innovative ideas for future campaigns.
