At a Glance
- Tasks: Lead innovative marketing strategies for a groundbreaking wellness brand.
- Company: Join a dynamic members' club redefining fitness and wellness.
- Benefits: Enjoy 25 days leave, competitive salary, and a vibrant work culture.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact in the luxury fitness and wellness industry.
- Qualifications: 4+ years in strategic marketing, preferably in luxury fashion or wellness.
The predicted salary is between 60000 - 80000 £ per year.
An extraordinary opportunity awaits you to become the Marketing Manager for a new members' club that redefines wellness. With unique class concepts, bespoke recovery treatments, and an innovative contrast therapy journey, this brand offers a complete wellness experience. Carefully designed spaces blend architecture, art, and functionality to enhance every visit. This pivotal role offers the chance to help shape the future of a bold, dynamic, and purpose-driven brand committed to fitness, wellness, and recovery.
As Marketing Manager, you will oversee the development and execution of transformative marketing strategies to position the brand as a market leader. You will help drive lead acquisition, boost membership retention and growth, and elevate the member experience across all brand touch points. This role is ideal for a marketing leader with a proven track record in the luxury fashion, fitness or wellness sectors, looking to create meaningful impact in a fast‑paced, innovative environment.
The Role
- Working Hours: 40 hours per week
- Leave: 25 days per annum (plus bank holidays)
- On‑Site: 4 days a week
- Experience: Prior work with a luxury fashion, wellness or fitness brand is essential
- Reporting to: The CEO
Key Responsibilities
- Marketing Leadership and Strategy: Help define and execute the marketing vision, ensuring alignment with the company’s objectives and values. Develop and implement a robust, omni‑channel marketing strategy to strengthen brand presence and differentiate the portfolio in a competitive market. Leverage market insights, member feedback, and industry trends to refine marketing initiatives and drive long‑term growth.
- Brand Development and Campaign Management: Oversee the creation of innovative, high‑impact campaigns across digital, social media, email, print, and events. Partner with creative teams to deliver engaging content and visually impactful marketing materials. Monitor campaign performance through data analysis, optimising strategies for maximum ROI. Help lead and define the brand’s online strategy, optimising website performance, SEO/SEM, and digital advertising efforts. Ensure impactful social media campaigns to grow community engagement and support membership goals. Work closely with the Brand and Communications manager to align content and campaigns with overall brand messaging.
- Community and Member Engagement: Cultivate strong partnerships with local businesses, influencers, and media to amplify community presence. Spearhead events and activations that resonate with members, fostering a sense of belonging. Collaborate with studio teams to create and promote unique programming, workshops, and challenges.
- Membership Growth and Retention: Develop targeted strategies to acquire new members while ensuring high retention rates. Work with commercial teams to design compelling membership promotions and offers. Utilise membership data to identify trends and opportunities for continuous improvement. Build and mentor a high‑performing marketing team, fostering a culture of collaboration, innovation, and excellence. Set clear goals and provide ongoing feedback, enabling professional development and ensuring alignment with business priorities.
- Financial and Performance Management: Oversee the marketing budget, ensuring optimal allocation of resources and a strong return on investment. Track key performance indicators, providing regular reports on campaign effectiveness and financial performance.
- Technology and Tools Management: Drive the effective use of marketing technology, ensuring the team leverages software platforms like MBO and Hubspot to maximise results.
Success Metrics
- Development and execution of innovative marketing campaigns driving measurable lead generation and conversion.
- Achievement of membership acquisition, retention, and satisfaction targets.
- Consistent growth in brand awareness, evidenced by increased social media following, engagement, and positive reviews.
- Attainment of key performance indicators such as ROI, click‑through rates, and footfall.
- Effective budget management, ensuring marketing activities align with business priorities.
- Fostering a high‑performing, engaged, and motivated marketing team.
The Ideal Candidate
- Minimum 4 years of strategic marketing and project management experience, with expertise in brand management, content marketing, and digital strategy.
- Prior experience working in luxury fashion or wellness.
- Demonstrated success in leading marketing teams and cross‑functional projects within the leisure, wellness, or fitness industry.
- Exceptional communication and storytelling skills, with the ability to think both strategically and creatively.
- Strong analytical acumen and experience in leveraging data to drive marketing decisions and report campaign performance.
- Proficient in current marketing technologies and tools, with a track record of optimising workflows and scaling innovative solutions.
- Highly adaptable, proactive, and results‑oriented, capable of thriving in a fast‑paced, entrepreneurial environment.
- Collaborative team player with excellent stakeholder management skills and a solutions‑focused mindset.
This is your opportunity to take ownership of an exciting brand at a launch stage and make a lasting impact in the luxury fitness and wellness space. If you are passionate about creating meaningful connections and driving transformative marketing strategies, we’d love to hear from you.
Senior Marketing Manager employer: Jobs in Fitness
Join a pioneering luxury wellness destination in Chelsea, where you will have the unique opportunity to shape a transformative guest experience from the ground up. With a strong focus on employee development and a vibrant team culture, this role offers significant growth potential as the business expands across London. Embrace a dynamic work environment that values exceptional service and operational excellence, making it an ideal place for passionate hospitality leaders to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobs in Fitness and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobs in Fitness are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobs in Fitness on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobs in Fitness. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobs in Fitness. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobs in Fitness:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobs in Fitness’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobs in Fitness
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobs in Fitness will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobs in Fitness, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
