Marketing Director

An exceptional opportunity awaits a commercially astute, creatively driven marketing leader ready to step into a role with genuine ownership and influence. This Marketing Director position sits at the heart of a fast‑scaling consumer business, tasked with building and leading a best‑in‑class marketing engine that blends content, performance, influencers, and unconventional thinking to drive rapid, sustainable growth.

This is not a role for a caretaker – it’s for a builder. Someone who understands how to turn storytelling into scale, creativity into CAC efficiency, and attention into revenue. With full accountability for UK marketing strategy and execution, the Marketing Director will shape the brand’s voice, own the demand funnel end to end, and set the creative and commercial direction across every major channel.

The successful candidate will be both strategic and relentlessly hands‑on: equally comfortable setting vision, allocating budget, and mentoring senior talent as they are pushing creative boundaries, interrogating performance data, and moving quickly on opportunities others miss. For a smart, hungry marketer looking to step up into a truly defining leadership role, this is a chance to build something meaningful, visible, and commercially impactful – and to be recognised for it.

• Salary: Competitive, experience dependent + equity potential
• Working Hours: Full‑time
• Location: Hybrid (London-based)
• Reporting to: UK General Manager / Global Growth Leadership
• Scope: Full‑funnel marketing ownership
• Leave: 25 days + bank holidays

The Role…

1. Own UK Marketing Strategy & Growth

• Set and execute the full UK marketing strategy across brand, performance, content, influencer, PR, and partnerships.

• Build and scale a world‑class demand engine spanning acquisition, retention, and lifecycle marketing.

• Own key performance metrics including impressions, views, CAC, customer growth, and brand resonance.

• Allocate and manage annual marketing budgets with full accountability for ROI.

2. Performance Marketing Excellence

• Lead paid acquisition across Meta, search, affiliates, influencers, and emerging channels.

• Continuously optimise CAC, conversion, and LTV through rigorous testing and insight‑led decision making.

• Build sophisticated full‑funnel and lifecycle strategies that drive efficient, repeatable growth.

• Partner closely with growth and data teams to refine attribution and performance reporting.

3. Content & Influencer‑Led Growth

• Make content a core growth lever, building scalable systems that deliver millions of monthly organic views.

• Oversee short‑form, social‑first content strategies across TikTok, Instagram, YouTube, and emerging platforms.

• Build and scale an influential network of creators, ambassadors, and affiliates who drive both reach and revenue.

• Ensure content consistently balances cultural relevance, brand storytelling, and commercial impact.

4. Brand Positioning & Creative Leadership

• Own and evolve the UK brand narrative, positioning, and tone of voice.

• Set high‑level creative direction for campaigns, launches, and storytelling.

• Collaborate with brand, creative, and design leads to ensure execution is premium, distinctive, and consistent.

• Ensure all customer‑facing touch points reflect a clear, compelling, and aspirational brand identity.

5. Unconventional & Breakthrough Marketing

• Drive cultural relevance through bold, unexpected, and unconventional marketing plays.

• Launch stunts, guerrilla campaigns, pop‑ups, and partnerships that generate buzz and earned media.

• Think beyond traditional channels, using creativity and speed to capture attention at scale.

• Position the brand as a category leader through originality and fearless execution.

6. Team Leadership & Cross‑Functional Influence

• Lead, inspire, and develop a high‑performing marketing team across multiple disciplines.

• Set clear goals, create accountability, and foster a culture of pace, ownership, and excellence.

• Work closely with Product, Growth, and Customer Experience teams to align priorities and execution.

• Act as a senior marketing voice within the leadership team, shaping strategy beyond marketing alone.

Success Metrics

• Sustainable customer growth at efficient CAC

• Strong brand awareness, relevance, and cultural presence

• Scalable content engine delivering consistent organic reach

• High‑performing performance and influencer channels

• A motivated, high‑impact marketing team

The Person…

• A proven marketing leader with experience scaling high‑growth DTC or consumer brands in the UK.

• Equally strong in performance marketing and brand storytelling – commercial but creatively ambitious.

• Deep understanding of content marketing and social platforms, with a track record of driving reach and views at scale.

• Experienced in influencer, affiliate, and creator‑led growth strategies.

• Comfortable leading teams and mentoring senior marketers, while staying close to execution.

• Fearless, resourceful, and excited by unconventional ideas that cut through.

• Smart, driven, and hungry – ready to step up, take ownership, and build something meaningful.

Must‑Have Experience:

• 5 years proven experience scaling a high‑growth UK consumer or DTC brand.

• Strong hands‑on experience across performance marketing, with deep fluency in Meta and paid social optimisation.

• Demonstrated success building and scaling content‑led growth, including social‑first and short‑form video strategies.

• Experience developing and managing influencer, creator, or affiliate programmes that drive both reach and revenue.

• Ownership of acquisition funnels, budgets, and performance targets, with a track record of optimising CAC and growth efficiency.

• Experience leading marketing teams and working cross‑functionally with creative, growth, and product stakeholders.

• Exposure to launching unconventional, viral, or culturally resonant campaigns that generated real impact.

Your recruiter for this role is Heloise Nangle, Co‑Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.