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For Companies At a Glance
- Tasks: Lead and inspire a high-performing sales team while driving growth in wholesale and fitness channels.
- Company: Join an award-winning FMCG challenger brand focused on sustainability and wellness.
- Benefits: Enjoy competitive salary, fitness perks, remote work options, and exciting team experiences.
- Why this job: Make a real impact in the fitness and wellness industry while leading a dynamic team.
- Qualifications: 3+ years in FMCG with strong leadership and commercial skills required.
- Other info: This role offers excellent career growth opportunities in a vibrant London setting.
The predicted salary is between 36000 - 60000 ÂŁ per year.
An award-winning, high-growth FMCG challenger brand is seeking an exceptional Head of Wholesale & Field to accelerate its expansion across the UK. Operating at the intersection of impulse retail, fitness and wellness, the business has established itself as a category leader within natural energy and is recognised for its strong sustainability credentials. This is a pivotal leadership role, responsible for driving commercial growth across wholesale, gym and field sales channels while building best-in-class execution on the ground.
The Basics:
- Salary: Competitive, experience dependent
- Working Hours: Full-time
- Location: London, hybrid available
- Reporting to: Head of Sales
- Perks: Complimentary access to fitness facilities, adventure incentives, remote-working allowance, and team experiences
The Role...
- Wholesale + Account Leadership
- Own and grow key wholesale accounts across impulse and sport/fitness channels
- Develop and execute joint business plans with strategic partners
- Drive distributor performance, particularly across major UK metro areas, with clear availability and distribution targets
- Negotiate trade terms, pricing, and promotional investment to balance growth with long‑term profitability
- Act as the internal voice of the customer, influencing commercial and strategic decision‑making
- Field Sales + Team Leadership
- Lead, inspire, and develop a high‑performing national field sales team
- Build and deliver a structured expansion plan for field headcount, with clear ROI and performance metrics
- Establish best‑in‑class in‑store execution across convenience, grocery, and fitness environments
- Set, track, and optimise KPIs focused on distribution gains, execution standards, and activation quality
- Coach and develop team members to consistently exceed commercial and execution targets
- Fitness + Wellness Growth
- Own relationships with sport and fitness wholesalers, driving volume across premium gyms, independents, and health‑focused retailers
- Build and scale a dedicated gym strategy to secure long‑term presence in a competitive fitness landscape
- Identify and win new national gym and leisure accounts
- Collaborate closely with marketing teams to deliver impactful fitness‑led activations, events, and affiliate programmes
- Leverage industry networks of personal trainers, gym owners, and fitness influencers to amplify brand presence
- Commercial Strategy + P&L Ownership
- Full ownership of the wholesale and field channel P&L
- Drive profitable growth through disciplined forecasting, investment planning, and ROI management
- Use commercial data and insights (e.g. EPOS, Nielsen, Kantar) to inform strategy and decision‑making
The Person...
- Minimum 3+ years’ experience in FMCG, ideally within impulse, sports retail, or wellness
- Proven experience managing national accounts and/or leading field sales teams
- Strong commercial acumen with demonstrable P&L ownership
- Confident negotiator with a track record of building long‑term customer partnerships
- Highly data‑literate, comfortable using EPOS and syndicated data to drive action
- Inspirational, hands‑on leader with the ability to motivate and develop high‑performing teams
- Strategic thinker with a strong executional mindset
- Genuine passion for health, fitness, and sustainability
Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.
Head of Wholesale + Field in London employer: Jobs in Fitness
Contact Detail:
Jobs in Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Wholesale + Field in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG, fitness, and wellness sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! When you land that interview, be ready to discuss your experience with national accounts and field sales teams. Prepare examples of how you've driven growth and built partnerships. This is your chance to shine and demonstrate why you're the perfect fit for the Head of Wholesale & Field role.
✨Tip Number 3
Research the company inside out! Understand their products, values, and market position. Be prepared to discuss how your passion for health, fitness, and sustainability aligns with their mission. This will show them you’re not just another candidate, but someone who genuinely cares about their brand.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It’s the best way to ensure it gets noticed. Plus, you’ll have access to all the latest opportunities and updates from us at StudySmarter. Let’s get you that dream job!
We think you need these skills to ace Head of Wholesale + Field in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Wholesale & Field. Highlight your experience in FMCG, especially in impulse and sports retail, and showcase any leadership roles you've had. We want to see how you can drive growth and inspire teams!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about health, fitness, and sustainability. Share specific examples of how you've successfully managed national accounts or led field sales teams. Make it personal and engaging!
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your experience with commercial data and insights. Mention any tools like EPOS or Nielsen that you’ve used to inform strategy. We love candidates who can turn numbers into actionable plans!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Jobs in Fitness
✨Know Your Numbers
Make sure you’re familiar with key metrics and data relevant to the FMCG sector, especially around P&L management. Be ready to discuss how you've used data to drive decisions in previous roles, as this will show your commercial acumen.
✨Showcase Your Leadership Style
Prepare examples that highlight your leadership experience, particularly in managing field sales teams. Think about specific situations where you inspired your team or improved performance, as this role requires a hands-on leader who can motivate others.
✨Understand the Market Landscape
Research the current trends in impulse retail, fitness, and wellness. Be prepared to discuss how these trends impact the business and how you would leverage them to drive growth in wholesale and field sales channels.
✨Be Ready to Negotiate
Since negotiation is a key part of this role, practice articulating your approach to negotiating trade terms and promotional investments. Have a few examples ready that demonstrate your success in building long-term customer partnerships through effective negotiation.
